We're using AI and machine learning technology to monitor the promotion of prescription-only medicines online. POMs should never be advertised direct to the public. Read more about our work: asa.org.uk/news/using-ai-…

On 28 Nov the ASA will be hosting our Greenspeaking With Confidence event, launching important new research into the public’s understanding of key ‘green’ terms. Also very excited to be announcing our new five-year strategy at the event. Find out more: shorturl.at/aelEX

Two weeks to go before our Greenspeaking With Confidence event, showing how we regulate green claims in ads, and announcing the results of key environmental research, as well as our new 5-year strategy. Follow ASA live updates on the day! See more: shorturl.at/aelEX

Tomorrow, we’ll be hosting our Greenspeaking With Confidence and strategy launch event. We’ve got great speakers lined up and hundreds down to attend, but spaces still available! Follow ASA for live updates from the event. shorturl.at/aelEX

Our new, five-year strategy, AI-Assisted Collective Ad Regulation, sets out our aims and ambitions for keeping all UK ads legal, decent, honest, and truthful through world-leading use of AI and tech-assisted monitoring work. Find out more: asa.org.uk/news/ai-assist…

Sharing this for any followers in Ipswich area. Old uni friend Julian missing. Very worrying

Police searching for missing person Julian De Bono have discovered a body. Read more here> orlo.uk/RMfVP

Oh no

The ICO - Information Commissioner's Office has published a statement and updated its Opinion on age assurance, including providing guidance on what online services must do if they are likely to be accessed by children and to explain why age assurance is an important part of the ICO's Children’s code.

Great to participate at #lead2024 where our Chief Exec Guy Parker, Director of Comms Donna Castle & Director of Ad Policy & Practice @ShahriarCoupal outlined our priorities for ad regulation, including AI, online & green claims as well as driving awareness of ASA & trust in ads

Interested in reading more from ASA on the revised Calvin Klein ruling we published today? asa.org.uk/news/revised-c…

With upcoming elections scheduled to take place soon, we’re reminding people why we don’t regulate the claims they see in political ads. We’re also signposting the resources that are available for anyone who has concerns about political campaigns they see during the election

My video introduction to the ASA and CAP 2023 Annual Report highlights the digital transformation we underwent last year. Watch it here: youtu.be/am735gd1s3M

In 2023, 92% of the ads we had amended or withdrawn resulted from our proactive work, much of it enabled by our AI-based Active Ad Monitoring system. Read about the new system in our Annual Report, available now: asa.org.uk/news/annual-re…

Today, in light of consumer-based research, CAP has published new guidance to assist publishers, platforms and content creators to better understand the ruling on how ads are to be presented within podcast formats. Read the guidance: #podcast #adverts asa.org.uk/resource/discl…

For our latest ads, we'll be seeing the iconic branding of Compare the Market join our campaign, and we'll running ads on podcasts via Acast for the first time. Find out more: asa.org.uk/news/asa-partn…

Keep your eyes and ears peeled for our latest ad campaign! A big thank you to all who made this possible. More below on our latest partners to come on board and how awareness of the ASA increases trust in advertising

Such a hot topic so well worth an hour and forty of your time (it's free). From how the ad industry is using gen AI to create content to the ASA's approach to regulating that. As well as how the ASA is using AI in its own Active Ad Monitoring system. Sign up below...

This is worth a watch and our report is worth a read (I would say that wouldn't I?). The report is short, but perfectly formed...