With the Euro 2024 just ahead, make sure you’re not risking a red card with your sports ads. We have advice available to help you score with your ads: asa.org.uk/news/keep-onsi…

🌍 Happy #EarthDay ! Get 20% off our Climate Change and the Environment eLearning to learn how you can make environmental claims responsibly! Use code CCE20 when purchasing by 5pm on 29 April 2024🌿Full T&Cs at asa.org.uk/course/climate…

Join us on 24 April for a virtual training session on gambling advertising and learn how to market your brand responsibly. Discounts available for group and charity bookings asa.org.uk/event/virtual-…

Today is Earth Day, so take some time to think about the ad rules and the environment, as well as how to get your own 'green' ads right: asa.org.uk/general/climat…

Be wary of non-compliant social media influencers who don't disclose when their ads are ads: asa.org.uk/codes-and-ruli…

New research alert! We've published a new study, looking at people's understanding of environmental claims in food ads, and an AI-powered assessment of the kind of 'green' terms businesses are using in their ads today: asa.org.uk/news/environme…

This week we've published two formal rulings, one which assesses comparative claims for a medicinal product, and another that looks at the availability of food and drink on First Class train services. Find out how we ruled: asa.org.uk/rulings

Today we've banned an ad from Cross Country Trains, over a misleading claim about complimentary food on First Class services. Read more here: asa.org.uk/rulings/xc-tra…

As an evidence-based regulator, we're always doing research to inform our rules and policies. You can see our research priorities and latest findings here: asa.org.uk/advice-and-res…

Trivia Tuesdays

Test your knowledge on the Advertising Codes and learn more about our advice and training.

Can a gambling ad feature a child or a young person even if they don’t play a significant role?

Learn more at our event on gambling ads, asa.org.uk/event/virtual-…

Gambling with the ad rules is high stakes – don't take the risk and learn them. Join CAP on April 24th where their experts explain the key principles, prohibited claims and images to avoid, and how to target responsibly, more info at: asa.org.uk/event/virtual-… The CPD Service

You can be as creative as you want in your ads, but make sure to stay compliant with the UK ad rules whilst doing so. We've got plenty of resources available to help you advertise responsibly - find advice that's right for you here: asa.org.uk/advice-and-res…

Last week we published our latest Annual Report, telling the stories of how we're using world-leading technologies to help us pivot from a reactive regulator, to a proactive one. Find out more: asa.org.uk/AR23

Yesterday was National Pet Day, and to celebrate the joy pets bring to our lives, we would like to remind all advertisers to make sure that your ads featuring animals are responsible and comply with the rules. Check out: asa.org.uk/news/avoiding-…

The big story in this year's new Annual Report is how we've scaled up our Active Ad Monitoring system, and AI-based system that in December '22 analysed 20,000, but in December '23 looked at 600,000! Find out more: asa.org.uk/AR23

Interview with Adam Davison, ASA Head of Data Science: How the ASA is harnessing AI to fight the Wild West of online advertising marketing-beat.co.uk/2024/04/11/asa…

In 2023, 92% of the ads we had amended or withdrawn resulted from our proactive work, much of it enabled by our AI-based Active Ad Monitoring system. Read about the new system in our Annual Report, available now: asa.org.uk/news/annual-re…

Are your gambling ads hitting the jackpot or risking a bust? 🎰 Let CAP show you the winning hand at their virtual training event on April 24th! Gain insights, learn the rules, and ensure your campaigns are always on the money asa.org.uk/event/virtual-… The CPD Service

This week we investigated whether ads for synthetic diamonds made it clear that they were lab-grown. See our decision here: asa.org.uk/rulings/the-sk…