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build your own thing

AI can write a better sales page than many copywriters. But it still can’t make people trust the company behind it. In the age of AI, trust is the new battleground.

Lazy? No. I was drowning in decisions. I’d write three words, delete them, and walk away feeling stupid. I didn’t need motivation—I needed a system that works on my worst days. I wasn’t broken. I just didn’t have structure. That’s not weakness. That’s survival.

Happy #TypewriterDay. The first typewriter (patented in 1868) typed in ALL CAPS — no fonts, no formatting, no delete key. Just you and the words. Kind of refreshing, right? Sometimes the best way to write isn’t with more tools — it’s with fewer distractions.

What are you hoping to write without overthinking it this week?

Just because deep work works for some people doesn’t mean it works for me. I’ve had those locked-in focus sessions that felt great… until they didn’t. Mentally fried. Physically sore. Focus is to be used in a way that works for you. Do you prefer sprints or long sessions?

Yes, I’m procrastinating on my next tweet. And yes, this counts as the next tweet. Done is better than tweaking for two hours. Hit publish and move on.