Nuevos estándares para videos lanzó hoy el Coalition for Better Ads Coalition4BetterAds

The Coalition Coalition4BetterAds polled 45,000 consumers worldwide to determine their video ad pet peeves. ADWEEK explains: bit.ly/371OfQ7 #intrusiveads #videoads

🙌 LADbible Group Find out more about the Gold Standard & how you can get involved here: iabuk.com/goldstandard

‘The inevitable maturation of the industry’: Desktop ad blocking is past its peak buff.ly/2YhN6T2

Better Ads Standard for short-form video takes effect; planning underway for in-app research; decline in ad blocker adoption and usage - read our latest update betterads.org/blog/cba-updat…

New survey: 44.2% of adblock users willing to allow ads to support Better Ads-Certified sites. Coalition4BetterAds and Admiral partner to empower publishers to message adblocking visitors to allow Better Ads and measure improved adblock revenue recovery. prweb.com/releases/coali…

Calling all publishers that have already put in the hard work to improve ad experiences. Pilot partnership between Coalition4BetterAds & Admiral turns that effort into immediate revenue. Apply for pilot at the link below. #adops #betterads #publishers #revenue

Better Ads Standards i.d. ad experiences that annoy consumers and encourage ad blocking. Widespread industry adoption of the Standards has benefited consumers and reduced ad blocking. Learn about the impact here: betterads.org/impact

We are pleased to announce AdColony Kargo Mediavine Ogury as first sellers with their ad experiences certified compliant with the Better Ads Standards betterads.org/press-releases… #BetterAds

We are proud to be one of the initial recipients of the Coalition4BetterAds Better Ads Certified Seal alongside AdColony, Kargo & Ogury. To receive this seal, our ad services were evaluated against and approved by the Coalition’s Better Ads Standards. bit.ly/3biAB0a

We are happy to announce that AdColony is one of the first companies to have ad experiences reviewed and certified as compliant with Better Ads Standards from Coalition4BetterAds! bit.ly/3tFdAuD #mobilemarketing #mobilemonetization #consumerexperience #ux

.Coalition4BetterAds launches new certification programme mobilemarketingmagazine.com/coalition-for-…

We are proud to be among a small handful of companies that are first to receive the Coalition for Better Ads’ Better Ads Certified Seal. We are honored to be involved in this Coalition4BetterAds program. Read more in Benjamin Lanfry's blog. bit.ly/3hBmozk #CoalitionForBetterAds

Communicate shares the key takeaways from ABG_GCC 's recent webinar with the Coalition4BetterAds communicateonline.me/category/indus…

Today we announce a new Better Ads Standard for mobile apps, identifying the ads that consumers find most annoying and disruptive. The new Standard builds on those for other environments that have benefited consumers through widespread industry adoption. betterads.org/press-releases…

Coalition for Better Ads launches Better Ads Standard for mobile apps. mobilemarketingmagazine.com/coalition-for-…

ICYMI: Google adopts Better Ads Standards to improve in-app experiences for users. support.google.com/googleplay/and…. View the Standards at betterads.org/standards

Learn more about the consumer-focused Better Ads Standards at betterads.org searchenginejournal.com/google-will-re…

We welcome Publisher Collective to our registry of companies that support the Better Ads Standards to improve the online ad environment for consumers.

Our research found that frustration with annoying and disruptive ad experiences continues to be the biggest driver of ad blocker adoption. Learn more about our plans for 2024: betterads.org/blog/2023-year…