In light of some recent industry layoffs I saw it asked what does an SID (sports information director, communications, public relations, media relations director) do for a college athletic department. Well okay then, here is a list (surely it’s missing stuff)...

A poignant feature story and video about Coach Dean Smith by ESPN. es.pn/1f7BKQA #preciousmemories

The 6'12 exhibit at #UNC's Carolina Basketball Museum was so INCREDIBLY lifelike: instagram.com/p/lOCMWNufhq/

Not dancing with the Heels in San Antonio? Join adimmire1988 for another dance tomorrow night that's a guaranteed winner! #UNCDM2014

6'12: Had a great time working with the @Clefhangers ! You guys are terrific. Thanks for asking me to play a part in the fun. #LDOC

Incredible day today, spent with Valor Games SE honoring the brave men and women of our Armed Forces. Proud to be an American. #ValorGamesSE

Taking the Tar Heels worldwide from the ruins of Pompeii, Italy. #uncfootball #goheels Andrew Montross

Join me? passporthealthusa.com/2014/10/would-…

Help me END Human Trafficking by admiring this photo on NuWaveOrder. snapyeti.com/snaps/15370/sh… via snapyeti

Join the generation that ends human slavery forever! Visit endcrowd.com and let's say we are #endcrowd thndr.it/1uSiql7

An amazing day! LOUD thank you to Carolina Basketball for spending the afternoon with AYA cancer patients and families!

The science is clear: The earth is round, the sky is blue, and #vaccineswork. Let's protect all our kids. #GrandmothersKnowBest

Lucas: The Stories Are True goheels.com//ViewArticle.d…

Proud brother. Sister announced as a Guggenheim Fellow! gf.org/news/foundatio… #2015Guggenheimfellows

Going to the beach to welcome them home! NC boy scouts bike across US to raise money for cancer program wp.me/p5MgbW-fR2 via @wncn

Great example of the holiday spirit. Join Us in Giving Children in Need the #BestHolidayEver youtu.be/WWZUbucFVEs

Be(ing)Loud! at NC 'Cancer Moonshot Summit' VP Biden's message was inspiring #CanServe BeLoud!Sophie

Join me at #BeLoud16 tonight. Great music for a great cause! beloudsophie.org/be-loud-16/

Our Nation's flag above the USS Arizona Memorial in Pearl Harbor today. #GoHeelsGoAmerica

One of Carolina’s greatest Tar Heels... #HeyWoody