Nobody will remember: -Your salary -How "busy" you were -How many hours you worked People will remember: -Whether you were calling for a 25bps or 50bps cut

Can the EU change course on tech? The EU cannot be competitive as a technology hub if it seeks to catalyze growth in verticals that exist only by virtue of its onerous regulatory regime. Not only are these artificial markets constrained in size, but they actively subvert

JUST IN : THE FED EXPECTS TO CUT RATES BY ANOTHER 50 BPS IN 2024 & 100 BPS IN 2025

Guy on my flight just announced to everyone sitting near him the Fed cut 50 bps No one cared or even knew what he was talking about Had to give him a head nod in solidarity

Playtika will acquire SuperPlay, the developer behind the mobile game Dice Dreams, for $700MM.

Putting this on my Volkswagen

Can the EU change course on tech? mobiledevmemo.com/can-the-eu-cha…

Visualizing the user lifetime funnel on mobile mobiledevmemo.com/user-lifetime-…

This is a fatuous argument. First, it ignores the influence problem. But second, merely within the scope of data, 1P data in the TikTok context is more valuable than what can be purchased from data brokers, which is often of dubious provenance and can’t easily be matched.

My guest on this week's episode of the Mobile Dev Memo podcast is Garrett Johnson. We discuss incrementality, how to measure it, and its critical role in digital advertising. Search for "Mobile Dev Memo" wherever you consume podcast content.

Check out my guest spot on Mobile Dev Memo. We discuss: - Incrementality measurement with experiments - Ghost ads - The challenges of running experiments and the pitfalls of ignoring incrementality

AppLovin, Snap, and the new Walled Garden pathway mobiledevmemo.com/why-is-applovi…

Going over the various summaries of the DoJ / Google ad tech trial, it's striking that 1) all witnesses rejected the idea that open web and social inventory are fungible and 2) all witnesses represented web publishers and/or web-specialist agencies. Surely this introduces a bias?

My conspiracy theory is that degrowth tweet was a false flag operation by appliance companies to get us all to write tributes to washing machines. Well played, Big Washer. Well played.