Garrett Johnson
@garjoh_canuck
Marketing professor @BUQuestrom researching digital marketing: privacy (#GDPR & value+death of 🍪) & effectiveness (👻 ads). Could run Oilers better. 🇨🇦,🇺🇸.
ID: 240385497
https://www.garjoh.com 19-01-2011 20:18:26
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Check out my guest spot on Mobile Dev Memo. We discuss: - Incrementality measurement with experiments - Ghost ads - The challenges of running experiments and the pitfalls of ignoring incrementality