Eric Seufert
@eric_seufert
Investor, Heracles Capital: hrcls.vc | Analyst, Mobile Dev Memo: mobiledevmemo.com/newsletter/ | Developer, Theseus: theseus-growth.com.
ID: 167771431
http://mobiledevmemo.com 17-07-2010 13:22:25
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My guest on this week's episode of the Mobile Dev Memo podcast is Garrett Johnson. We discuss incrementality, how to measure it, and its critical role in digital advertising. Search for "Mobile Dev Memo" wherever you consume podcast content.
Check out my guest spot on Mobile Dev Memo. We discuss: - Incrementality measurement with experiments - Ghost ads - The challenges of running experiments and the pitfalls of ignoring incrementality