For over 145 years, Barilla has been a household name. Learn how we used engaging content and videos online to encourage consumers to complete online purchases and reinforce Barilla's position as the world's largest pasta producer. winwithoptimal.com/case-studies/d…

Join us in giving a warm welcome to our newest team member, Katy McKegney! 🎉 With a rich background in media, market research, and advertising, Katy brings a wealth of expertise to our Optimal Team. We're thrilled to have her on board. Welcome to the team, Katy!

We engaged target policymakers and Congressional staffers with sustained digital advertising efforts. These efforts secured additional awareness for pancreatic cancer research and the additional funding they sought. Learn more winwithoptimal.com/case-studies/h…

With Optimal's help, Marcus Thomas overcame hurdles and exceeded their business KPIs, reaching a highly sought-after audience that is often challenging to find. Dive into the details here: winwithoptimal.com/case-studies/o…

At Optimal, we know that brand safety is crucial to maintaining integrity, and our goal is to ensure your brand is safe while serving your message. Learn how Optimal ensures your #programmatic ads are safe against fraud ⤵️ winwithoptimal.com/insights/brand…

Running effective digital advertising means understanding #DigitalAdvertising terminology. From A-Z we've assembled the essential acronyms, terms, and definitions you need to know for your next digital campaign. Download the dictionary at the link below! winwithoptimal.com/insights/the-p…

We're looking for digital marketing experts to help shape opinions, drive growth, and connect consumers with the products and services they need to live healthier, happier lives. Apply now to join us! winwithoptimal.com/join-us/

We’re proud to announce that the annual DSPolitical Ad Grants Program is now live and accepting applications! Applications are open until 5 pm ET on Monday, August 21st. APPLY HERE ⬇️ dspolitical.com/dsp-grants-pro…

At Optimal, we're committed to making a positive impact in everything we do. Each quarter, we recognize team members who seek innovative solutions that captivate audiences and inspire meaningful change. Learn about our Q2 Optimal Impact Award Winners: winwithoptimal.com/insights/optim…

Check out Trishla Ostwal's insightful reporting on Xandr's political ad ban. Our very own Mark Jablonowski highlights the potential negative impact, especially for Democratic candidates. adweek.com/programmatic/m…

When cutting-edge wellness solution Plunge wanted to reach new customers at scale, Optimal jumped right in with a dynamic media plan and social strategy that led to an incredible 972% increase in paid digital acquisition YoY. Read about it here: winwithoptimal.com/case-studies/o…

ICYMI, today in Ad Age: "Mazda has grown its relationship with... performance marketing firm Optimal. The firm recently became Mazda’s search agency of record, while also adding media planning and buying duties for marketing of Mazda’s new CX-50 compact crossover."

We're thrilled to welcome Optimal as a #NewIABMember! Optimal is the industry's mission critical performance marketing partner, inspiring audience action with a data-driven approach & zero compromises. Learn about becoming a member: bit.ly/3KLRHVT #Agency

We think our work with PLUNGE is award-worthy... and the AdExchanger Awards jury agrees! We are so proud to be a finalist for our groundbreaking work to increase paid digital acquisition for Plunge by a mindblowing 972% YoY. Learn more here: winwithoptimal.com/case-studies/o…

"Mazda has gained significant efficiency via SEM, decreasing cost-per-engaged-visitor by a third" since selecting Optimal as its very first search agency of record. Via MediaPost's Tanya Gazdik mediapost.com/publications/a…

Our experts work w/clients to tackle communications challenges and drive change. Mark Jablonowski gave POLITICO an exclusive look at new updates to our award-winning Deploy tech platform to help clients reach the right audience seamlessly. Learn more: winwithoptimal.com/public-affairs/

Heading to Advertising Week? Our own Mark Jablonowski takes the stage alongside Chris McClure to reveal how Mazda USA's digital transformation puts the customer in the driver's seat. Add our session to your schedule, or reach out if you need a virtual pass winwithoptimal.com/contact-us/

Major Advertising Week highlight: our CTO & President, Mark Jablonowski took the stage to uncover how Mazda is using data to put customers in the driver’s seat. We were also excited to host a VIP dinner to connect w/our brilliant clients, partners, and friends. Amazing week!

We loved partnering with our amazing client Eastern Mountain Sports and our award-winning friends at Slap Global to bring this super fun, creative campaign to the audiences that matter most. Via Ad Age: adage.com/article/market…

What, exactly, is geofencing? Check out this episode of The Current's "Asking for a Friend" video series to get the download from our President & CTO, Politics and Public Affairs, Mark Jablonowski👇