Finally cracked the 6,000 mark for Growth Memo !

Growth Memo was featured in Hiten Shah 's amazing newsletter today with the post about Wordle's Growth Loop! hitenism.com

14 marketing tools and tricks you (probably) haven't heard of yet:

Growth Memo turns 2 on Twitter! Crazy…

Traffic: *increases* SEOs: you are welcome. Traffic: *decreases* SEOs: must have been Google / competitors / something the devs did / pandemic / Voldemort at it again / Dinkelberg / inflation / the wind / blocked chakras / Google again / seasonality

Due to 4th July, the next Growth Memo episode comes out on Tuesday instead of Monday. Have a nice weekend!

Over the weekend, I analyzed 20,000 keywords and found that only 38% of keywords show 10 organic results on the first page (Desktop). 43% of keywords show 9 results, and 15% show 8! Once again, SEO has become more competitive. We can't aim for "the top 10" anymore.

Danny Denhard 📝 Growth Memo by Kevin_Indig NotBoring by Packy McCormick Brand building, growth & more by Kevan Lee 👋

Background 🔹 SEO director at Shopify 🔹 Creator of Growth Memo newsletter and the host of the Tech Bound Podcast 🔹 Before Shopify, he ran SEO and content at G2 and Atlassian

Happy weekend!

If you are a regular reader of the Growth Memo, I’d like to talk to you for 20-30 minutes and learn more about your experience. Please DM me if you’re game 🙏🏻

Meet the new Softr 👋 Fresh look. New website. 𝗥𝗲𝗶𝗺𝗮𝗴𝗶𝗻𝗲𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 ✨ • 𝗠𝗼𝗱𝗲𝗿𝗻 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗯𝗹𝗼𝗰𝗸𝘀 • 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻 • 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝘂𝘀𝗲𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 • 𝗕𝗿𝗮𝗻𝗱-𝗻𝗲𝘄

You ever notice how *bad* searching for marketing companies+consutants online is? Pay-to-rank directories, misleading location pages, fake reviews, yuck 🤮 Yeah, us to. So we built a new directory for marketers that's actually good. And you can join Meet Zyppy List 🧵

And here we go! The 1st episode of The Search Session is live. It was a great pleasure to chat with Andrea Volpini about AI, Agents, LLMs.txt and the central role of humans in the evolution of Search.

It's finally here: A new (free) SEO research tool tracking Digital Goliaths in Google. I'm embarrassed how much time I spent on what is essentially a side project, but it hopefully gives a new perspective to what's happening in search. Link below. No sign-up required.

We finally have some great data validating that brand search volume is the biggest predictor for ranking in Chat GPT. This is excellent research from Kevin Indig.

Great post from Kevin_Indig (it's so sexy how smart he is!) Brand search volume is a huge part of what goes into an LLM choosing you and your brand. It's not an easy process though (no, it is NOT like buying links). To gain actual momentum, you have to start with a core

What content works well in LLMs? - via Growth Memo & Kevin_Indig #seo bit.ly/4iBUwYv

Kevin Indig (Kevin_Indig) explains that first-party data includes both quantitative metrics like traffic and conversions, and qualitative insights from conversations, which together create a more complete picture. maj.to/41Ui0Sy

The first-ever usability study of Google AI Overviews: growth-memo.com/p/the-first-ev…