Stefan Bernritter (@s_bernritter) 's Twitter Profile
Stefan Bernritter

@s_bernritter

Behavioral Scientist | Assoc. Prof in Marketing at King's Business School - King's College London | Mobile and Social Media | AI | Branding - Kölsche Jung

ID: 2383739450

linkhttps://www.kcl.ac.uk/people/stefan-bernritter calendar_today11-03-2014 13:43:04

489 Tweet

338 Followers

270 Following

Oguz A. Acar (@oguzaliacar) 's Twitter Profile Photo

This brilliant "what costs more?" quiz puts publishing costs into context... It compares what could be done (spoilers: summer trip on a private yacht, scholarships, free croissants...) with the money spent on publishing contracts... by University of Virginia Library virginia.libwizard.com/f/what-costs-m…

Journal of Interactive Marketing (@jofinteractive) 's Twitter Profile Photo

Read Stefan Bernritter, Annemijn C. Loermans, Anniek W. Eigenraam, & @peeterverlegh on why endorsements may not necessarily lead to inclusion of the brand into the self. Read their full article here journals.sagepub.com/doi/pdf/10.117…. #SocialMedia #BrandEndorsement

Read <a href="/s_bernritter/">Stefan Bernritter</a>, Annemijn C. Loermans, Anniek W. Eigenraam, &amp; @peeterverlegh on why endorsements may not necessarily lead to inclusion of the brand into the self. Read their full article here journals.sagepub.com/doi/pdf/10.117…. #SocialMedia #BrandEndorsement
UCU (@ucu) 's Twitter Profile Photo

🚨‼️ BREAKING: USS trustees have confirmed that the basis for cuts has disappeared, as assets hit £88bn. We need you to urgently: ❌ Lobby your VC to ask UUK to revoke the cuts: ucu.org.uk/article/12114/… 📝 Sign the emergency petition to the JNC chair: speakout.web.ucu.org.uk/uss-cuts-are-n…

Hedgehog Society (@hedgehogsociety) 's Twitter Profile Photo

🚨 🚨 🚨 🚨 Let's make this viral - hedgehogs are dying of dehydration - please please share this post and offer some shallow bowls of water for wildlife (pop a few pebbles in to make sure insects that fall in can escape) 🦔 💧 🎥 Paul Bunyard

Stefan Bernritter (@s_bernritter) 's Twitter Profile Photo

Proud to see that our paper on using Machine Learning in to identify relevant eWOM is among the Top-10 most cited articles since 2019 in International Journal of Research in Marketing (w/ Susan Vermeer theo araujo | @[email protected] @GudaVanNoort) journals.elsevier.com/international-…

Peter Tennant has moved to Bluesky (@pwgtennant) 's Twitter Profile Photo

The UK #HigherEd annual pay 'increases' in REAL TERMS 2010 -3.8% 2011 -5.0% 2012 -2.9% 2013 -2.6% 2014 -0.8% 2015 -1.2% 2016 -1.5% 2017 -1.7% 2018 -1.2% 2019 -1.5% 2020 -2.1% 2021 -1.4% 2022 ~-7.1% (avg of Q1-Q2) That's a ~28.4% decrease #EnoughlsEnough #UCUrising

Jess Leigh she/her (@jessjleigh) 's Twitter Profile Photo

Thousands of us graduating this year will do so with no mark, no classification…. Due to Universities failing to meet UCU demands thousands of us will walk across the graduation stage with an empty degree. So here’s what Sussex Global🏳️‍🌈✊🏽✊🏾✊🏿 at University of Sussex did. We protested

Aradhna Krishna (@aradhnakrishna) 's Twitter Profile Photo

When a reviewer drops out after 1 round, the journal can proceed with 2 reviewers or add a third. 2 can be in disagreement but we have an AE. This is a nudge to journals to stay with 2 reviewers. It’s more fair. Why add new objections after round 2?Journal of Consumer Research Journal of Marketing International Journal of Research in Marketing

Anya Samek 🇺🇦 (@anyasamek) 's Twitter Profile Photo

Academics: can we start a petition to ask Master's programs not to require rec letters? I have 15+ undergrads asking me for a letter this year, none of whom I personally know. Dropping rec letters from the Masters is going to reduce so much faculty & staff time. Anyone?