Alan Parker on the best advice he was given about making ads: "Never forget who it is you're talking to and write as you speak. Don't preach, don't show off and never be boring" From dave trott blog campaignlive.co.uk/article/real-p…

THE JOURNEY IS THE DESTINATION davetrott.co.uk/2020/10/the-jo…

If you cannot explain something in simple terms, you don't understand it. 🧠

Just because you ignore the facts, doesn't mean they cease to exist.

NO LAUGHING davetrott.co.uk/2021/01/no-lau…

I think this might be one of the best pieces of copywriting in recent years By reframing which element of the G&T was most important it created a new category of premium tonics

Focussing in on the recent NRA findings, Edmund Hatton at Vaiie looks at how #RegTech solutions can assist some of these challenges. Read more at vaiie.com/knowledge-hub/… Article first appeared in the IFC Review on 20th January 2021.

WHAT INFLUENCES THE INFLUENCERS? campaignlive.co.uk/article/influe…

'Simplify, then exaggerate' Lovely blog from @JimCarroll7 jimcarrollsblog.com/blog/2021/1/21…

Frank Keil and the ‘illusion of explanatory depth’ From the excellent Conflicted by ⁦Ian Leslie⁩

“It’s as if the less we know, the more we try and dress things up in complicated sounding terms” Rosen weigh in The Halo Effect

CHANGING THE GAME davetrott.co.uk/2021/05/changi…

It’s not every day you get to gather more than a century of digital experience in one place and plumb the depths of that combined know-how for free, but that’s exactly what’s on offer to everybody in Jersey right now! channeleye.media/a-century-of-d… Digital Jersey @dlpcourse

NO PROBLEM, NO OPPORTUNITY davetrott.co.uk/2021/06/no-pro…

How what we see is affected by the context in which we encounter it A lovely Sketchplanations drawing of a 1955 experiment by Jerome Bruner and A. Leigh Minturn

Congratulations Lee! So very well deserved. I am so proud to be part of the team you have so carefully built. Go team Vaiie!

The Avis-DDB agreement on how to approach advertising

"The New York Public Library ad is one of those ideas where they should retire that brief, like they do with player’s jerseys" dave dye on Charlie Piccirillo's ad davedye.com/2021/07/29/han…

“The reason people use unclear language is that they have nothing clear to say” A Manager’s Manifesto in ⁦The Economist ⁩

"There can be no dull numbers, because if there were, the first of them would be interesting on account of its dullness" - Martin Gardner