I ran a crowd-sourced pilot study of 128,000 digital ads from over 5,000 brands and here are my top 5 takeaways. A few marketers are highly efficient at targeting the right audience, but others need to double check where they're sourcing their data from. adalytics.io/blog/verifying…

💙 The heart of our 3Ready Entertainment Ecosystem is its Product Framework which helps you to launch fast and enables flexibility and scale. This week, we have our company-wide Framework Day to keep innovating and delivering value even faster to end customers together with...

Help support a bill that would allow publishers to negotiate with Facebook, Google, etc. #JCPA #SaveLocalNews

Join us November 10 as Gadi Lahav, Ana, Jeff Burkett, and Aaron Sue share insights into gathering usable data at the INMA Product and Data for Media Summit. ow.ly/V3RQ50LfVoO Jodie Hopperton Ariane Bernard

✨Introducing Vertical Splits✨ For when your 10x engineer needs to take it to 11

Major industry players, including DV360, Xandr, Mars, and Audi are rallying around attention metrics, which measure how likely an ad will be seen, part of a larger industry pivot toward media quality and away from demand. adweek.com/programmatic/a…

The Trade Desk is already implementing the IAB’s new video inventory policies (and not operating under a June 1 deadline as many in the industry thought). Publishers have been anxious about the specs b/c they threaten to reduce revenue Mark Stenberg adweek.com/programmatic/t…

Today, we're opening our first buildspace campus. A physical school for you to go all-in on your ideas. No matter how big, or how small.

TV Feeder streaming on Rokid Global smart glasses #mobiletv #virtualreality #siliconvalley

4 days until #PrebidSummit!

SCOOP: BuzzFeed Inc. is in talks to sell Complex Media to the live-stream ecommerce platform NTWRK. NTWRK is also exploring strategic partners for the acquisition, including Universal Music, which operates the editorial portfolio WMX. For ADWEEK: adweek.com/media/buzzfeed…

Bid duplication is back in the spotlight after an anonymous post accused Freewheel of the practice (which Freewheel says was taken out of context). Still, creating multiple bids for the same spot on a website continues to be a problem adweek.com/media/programm…

Join us next week on November 9 as we come together virtually for Digiday’s Gaming Advertising Forum to dive into how investors and advertisers alike have started to get more creative in the ways they demonstrate the power of gaming. Register here: buff.ly/3Qaa9cH

As Netflix marks the one-year anniversary of launching its advertising business this week, the streaming service is in the process of expanding the programmatic side of that business. buff.ly/46Wnpsz

A new startup is tapping into the potential of large language models to help YouTubers sell ads. buff.ly/3QKnIAM

Ad tech and mar tech founders focus on investment challenges. buff.ly/3sbFxQ6

German firm 4screen is working to get into carmakers through their interactive in-car screens to dominate the still-small in-car advertising space. buff.ly/3MpmbxC

🗓️ Nov. 16, 3:25PM local time How well do you know rollups? Join Fman, part of the Mantle research team, at RaaS Day during his panel discussion focused on the topic of a multi-rollup era. lu.ma/4l9flkd5

We're THRILLED to partner with Consensys.eth to support Consensys Builder Nights — you can look forward to a jam-packed evening filled with discussions with some of the biggest brains in web3 🔥 🗓️ Nov. 16, 5-9PM local time Find out more ↴ lu.ma/buidlistanbul

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