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The amazing Ann Handley answers reader questions — the kind we all want to ask. Read her answers right here! annhandley.optin.com/n/totalannarch….

Interest over time for “near me” searches. Roughly 46% of Google searches are local searches. One of the biggest types of local searches is “near me” searches. Although the data shows “near me” searches have declined from their peak, keep in mind that Google has gotten more

Just following this lorry through Kentish Town. I know the typography could be better, but it's nice to see someone having a bit of fun instead of just the usual big logo.

“If you want buy-in for change, don’t tell people what to do—help them see why it makes sense.” — Tamsen Webster Tamsen Webster, Message Strategist (she/her) is part keynote speaker, part message strategist — and all about building big ideas. She has combined her 20 years in marketing, 13 years as a Weight

Zombie tests, spicy subject lines, and a great pic of Ann Handley at the B2B Forum — it’s all right here: annhandley.optin.com/n/totalannarch…

From Work to What? Surviving the AI Utopia Narrative. Thank you Mark Schaefer for this insightful POV. businessesgrow.com/2025/03/03/ai-… via Mark Schaefer

This fabric softener ad schooled everyone in behavioral psychology! Let’s nerd out together… Sta-soft created an ad showing Rambo's face made entirely out of wrinkled clothes. And it's a masterclass in behavioral science. Here's why it works (and why your marketing probably

We have so many amazing women in our marketing community in honor of #IWD2025 Here's 10 to name a sample, and there are so many more. `BH Emilee Cocuzzo Christina Inge Anusha Kannan Ashley (Mason) DiBiase Emily Schario Jen Faucon Nancy Harhut 💥 Katie Martell Jenny Li Fowler Lisa Raphael

3 Dangerous Mistakes Marketers Make With Today’s Consumers! SXSW at 11:30 TODAY at JW Marriott salon E. Don’t miss this one!

Want to be the smartest person in the room? Stop talking.

It’s Ann Handley on striking the balance “between colorless and character” in order to be “personable without being personal.” SO worth a read! annhandley.optin.com/n/totalannarch…

"Humour can get in under the door while seriousness is still fumbling at the handle" G.K. Chesterton on the wisdom of wit

How the metaphors used by a writer affect the readers' opinions My latest piece for Marketing Week looks at research from Thibodeau and Boroditsky from Stanford and discusses the marketing applications marketingweek.com/metaphors-powe…

There’s a hidden danger in your daily routine. Seven hours after you wake up, your brain hits a dip. And that dip is more dangerous than you think. Here’s why—and what to do about it 👇

🎧 New Attributed podcast episode alert! We spoke with Nancy Harhut , author of Using Behavioral Science in Marketing, to learn how behavioral science can give B2B marketers a strategic edge. Stream it now here: open.spotify.com/episode/381fqu…

Humans and AI. A marriage made in Heaven? See what Ann Handley has to say! annhandley.optin.com/n/totalannarch….

Get your AI questions answered by Ann Handley right here: annhandley.optin.com/n/totalannarch….

How science says you build habits A thread breaking down the exact formula for habit formation

300 Experts agree: AI will change your customers. businessesgrow.com/2025/05/12/ai-… via Mark Schaefer

It is Ann Handley on Analog Intelligence. Or is it Annalog Intelligence? annhandley.optin.com/n/totalannarch…