Lucas Boudet (@lucasboudet) 's Twitter Profile
Lucas Boudet

@lucasboudet

Director General @advertisingEASA - European Advertising Standards Alliance

ID: 1055827259544743936

linkhttp://easa-alliance.org calendar_today26-10-2018 14:23:29

269 Tweet

225 Followers

82 Following

EASA (@advertisingeasa) 's Twitter Profile Photo

🎉 It's EASA's 30th year promoting responsible #advertising! We're celebrating in Brussels, 16 November with a keynote speech from Didier Reynders, EU Commissioner for Justice & a panel discussion with policymakers, the ad industry, and SROs. Are you in? Send us a message 💌

🎉 It's EASA's 30th year promoting responsible #advertising!

We're celebrating in Brussels, 16 November with a keynote speech from Didier Reynders, EU Commissioner for Justice & a panel discussion with policymakers, the ad industry, and SROs.

Are you in? Send us a message 💌
EASA (@advertisingeasa) 's Twitter Profile Photo

EU Commissioner Didier Reynders Didier Reynders at #EASA anniversary celebration emphasizes his support for self regulation and regulation as complementing each other #EASA30

EU Commissioner Didier Reynders <a href="/dreynders/">Didier Reynders</a> at #EASA anniversary celebration emphasizes his support for self regulation and regulation as complementing each other #EASA30
Lucas Boudet (@lucasboudet) 's Twitter Profile Photo

#EASA30 EASA was delighted to welcome Didier Reynders, European Commissioner for Justice, to its 30th anniversary event on ensuring responsible marketing for the green transition and the role of advertising self-regulation for a sustainable future.

EASA (@advertisingeasa) 's Twitter Profile Photo

EASA 30th anniversary with keynote by EU Commissioner for Justice Didier Reynders. The importance for all digital players to support collective ad SR was underlined “We demand that platforms play their full role [...] joining EASA and the ad SR network” Stephan Loerke CEO, WFA #EASA30

EASA 30th anniversary with keynote by EU Commissioner for Justice <a href="/dreynders/">Didier Reynders</a>. The importance for all digital players to support collective ad SR was underlined “We demand that platforms play their full role [...] joining EASA and the ad SR network” <a href="/Stephan_Lo/">Stephan Loerke</a> CEO, WFA #EASA30
Lucas Boudet (@lucasboudet) 's Twitter Profile Photo

Today in London to celebrate ASA 60th anniversary - 60 years of keeping #ads legal, decent, honest and truthful. Congratulations! EASA #advertising #SROs

Today in London to celebrate <a href="/ASA_UK/">ASA</a> 60th anniversary - 60 years of keeping #ads legal, decent, honest and truthful. Congratulations! <a href="/AdvertisingEASA/">EASA</a> #advertising #SROs
EASA (@advertisingeasa) 's Twitter Profile Photo

EASA's network of SROs is there to ensure that women are portrayed responsibly in #advertising, tackling objectification and discrimination based on gender via standards, trainings, advice, monitoring and enforcement. #IWD2023 Read more about our work👉bit.ly/3IRkruE

Advertising Standards Authority (@adstandardsire) 's Twitter Profile Photo

We were delighted to attend the Turkish Ad Standards workshop on #InfluencerMarketing earlier today. Lucas Boudet from EASA shared some important insight into the rules and regulations around influencer marketing accross Europe.

We were delighted to attend the Turkish Ad Standards workshop on #InfluencerMarketing earlier today.

<a href="/LucasBoudet/">Lucas Boudet</a> from <a href="/AdvertisingEASA/">EASA</a> shared some important insight into the rules and regulations around influencer marketing accross Europe.
Lucas Boudet (@lucasboudet) 's Twitter Profile Photo

Delighted to be at the WFA Global Marketer Week 2023 in istanbul together with EASA and ICAS members. I am looking forward to hearing great insights and the brand's perspective #GMW2023

Delighted to be at the <a href="/wfamarketers/">WFA</a> Global Marketer Week 2023 in istanbul together with <a href="/AdvertisingEASA/">EASA</a> and <a href="/ICASglobal/">ICAS</a> members. I am looking forward to hearing great insights and the brand's perspective #GMW2023
Lucas Boudet (@lucasboudet) 's Twitter Profile Photo

A huge thanks to our partners, ICAS & WFA, and to our host, RÖK, for enabling the EASA-ICAS meetings which were held alongside WFA’s Global Marketer Week in Istanbul. Thanks to all our speakers & participants for the inspiring insights and engaging discussions!

A huge thanks to our partners, <a href="/ICASglobal/">ICAS</a> &amp; <a href="/wfamarketers/">WFA</a>,
and to our host, RÖK, for enabling the EASA-ICAS meetings which were held alongside WFA’s Global Marketer Week in Istanbul. Thanks  to all our speakers &amp; participants for the inspiring insights and engaging discussions!
EESC Single Market (@eesc_int) 's Twitter Profile Photo

🆕Join us to our public hearing on 9 June at the European Economic and Social Committee to speak about: ✅the crucial impact on #consumer behaviour of #Influencers advertising on social networks; ✅the exposure of minors to #Advertising. 👉Check the programme and register europa.eu/!FBGFYT

🆕Join us to our public hearing on 9 June at the <a href="/EU_EESC/">European Economic and Social Committee</a>  to speak about:
✅the crucial impact on #consumer behaviour of #Influencers  advertising on social networks;
✅the exposure of minors to #Advertising.

👉Check the programme and register europa.eu/!FBGFYT
Lucas Boudet (@lucasboudet) 's Twitter Profile Photo

Looking forward to taking part in this interesting session EASA collective advertising self-regulatory systems contributing to responsible influencer marketing.

Lucas Boudet (@lucasboudet) 's Twitter Profile Photo

The cross-border complaints system managed by EASA effectively helping protect consumers across Europe from greenwashing! Kudos to our members. #greenwashing #advertising

EASA (@advertisingeasa) 's Twitter Profile Photo

EASA's DG Lucas Boudet on #advertising through #influencers:"It's not just about sanctions, but about helping getting it right. Our network organises dedicated trainings for influencers and on influencer marketing, and has invested in tech to review online ads at scale."European Economic and Social Committee

EASA's DG <a href="/LucasBoudet/">Lucas Boudet</a> on #advertising through #influencers:"It's not just about sanctions, but about helping getting it right. Our network organises dedicated trainings for influencers and on influencer marketing, and has invested in tech to review online ads at scale."<a href="/EU_EESC/">European Economic and Social Committee</a>
Lucas Boudet (@lucasboudet) 's Twitter Profile Photo

Taking part in the International Chamber of Commerce Global Advertising and Marketing Commission. Discussions on the revision of ICC’s Advertising and Marketing Communications Code, cornerstone for most ad self-regulatory systems around the world. #responsibility #Advertising

Taking part in the <a href="/iccwbo/">International Chamber of Commerce</a> Global Advertising and Marketing Commission. Discussions on the revision of ICC’s Advertising and Marketing Communications Code, cornerstone for most ad self-regulatory systems around the world. #responsibility  #Advertising
EASA (@advertisingeasa) 's Twitter Profile Photo

On Monday 16 October at 10.30 CEST, EASA’s DG Lucas Boudet will speak at the European Commission Commission webinar launching the Influencer Legal Hub, a first-of-its kind initiative developed by the EC. Check out the line-up of speakers and register: tinyurl.com/ycydsxad

On Monday 16 October at 10.30 CEST, EASA’s DG <a href="/LucasBoudet/">Lucas Boudet</a> will speak at the <a href="/EU_Commission/">European Commission</a>  Commission webinar launching the Influencer Legal Hub, a first-of-its kind initiative developed by the EC. Check out the line-up of speakers and register: tinyurl.com/ycydsxad
Ogilvy (@ogilvy) 's Twitter Profile Photo

Yesterday, our Global CEO of Advertising Antonis Kocheilas (Antonis Kocheilas) made the case for #brands to shift from image to impact during his keynote speech to the prestigious members of the European Advertising Standards Alliance (EASA) at their Biannual Meeting.

Yesterday, our Global CEO of Advertising Antonis Kocheilas (<a href="/AKocheilas/">Antonis Kocheilas</a>) made the case for #brands to shift from image to impact during his keynote speech to the prestigious members of the European Advertising Standards Alliance (<a href="/AdvertisingEASA/">EASA</a>) at their Biannual Meeting.