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We're trying to regulate countries that are the size of countires. - Ana Milicevic

Whether we like it or not Google is part of the ecosystem we have to work with them and deal with them. - Ciaran O'Kane

And we’re done! Thank you everyone for joining us for this thought provoking event.

The legal timeframe moves glacially compared to the Adtech time frame. - Ana Milicevic

In case you weren’t able to join us in person, don’t worry. We’ll have the event recording on id5.io soon.

.ID5 y OpenX se asocian para ofrecer una solución que aumenta un 58% el reach en Safari Al asignar los identificadores de ID5 al ID graph de OpenX, la asociación amplía la escala en entornos que antes eran inaccesibles. programaticaly.com/adquisiciones-…

🚀1 minute countdown until we kickoff #Identity2025! It's not too late to tune: news.id5.io/2024/12/12/ide…

And we're off!

Welcome to the show! Up first is Mathieu Roche with an introduction and overview of our agenda and speakers for the day.

First up we've got Samantha Jacobson, Chief Strategy Officer and EVP at The Trade Desk .

In her role, Samantha oversees identity. The Trade Desk sees identity as the underpinning over everything they do.

The average household has 12 internet connected devices. You might assume this is 12 individuals in a household, but we know this isn't the case. So it's not enough to just get the data correct. - Samantha Jacobson

🔐Interoperability is key: No one company can got at it alone.

2025 is the year of opportunity when it comes to advertising! - What a great sentiment to end our first session on.

Now we'll shift our attention over to M&A in Ad Tech.

Tom Triscari just quoted wedding crashers when describing M&A: "We have no way of knowing what lays ahead for us in the future. All we can do is use the information at hand to make the best decision possible".

Now ID5's Caitlin Borgman is meeting with panelists to discuss the current State of Identity. Download the report now: id5.io/resources/stat…

Now we're handing the mic over to Morwenna Beale to talk about the hottest platform there is right now: CTV

Now we're on to our final session of the day: Universal IDs in Numbers: Insights from the Bidstream & Bid Requests

Thank you for tuning in for Identity 2025! If you missed it, keep an eye on our socials to get the link of the recording.