Listen to the Oracle of advertising🔮

Just met the #cookiemonsters in Times Square 🤣 Very timely ahead of ID5’s On the Road event in NYC this afternoon and IAB Tech Lab’s As the Cookie Crumble event tomorrow 🙌🏻 Bring it on 🚀

Ad industry, be careful what you wish for! This “transition” has been going on for 4 years, and in the meantime Google has only increased its control and dominance over digital ads. Do we really want another extension?!

adage.com/article/digita…

Mathieu Roche Congratz Mathieu Roche 👌🏼👌🏼

Excited to join Mathieu Roche, Co-Founder and CEO of ID5.io at “On the Road” in Manhattan on March 27 to talk about some of the issues that marketers are grappling with today and discuss solutions.

Tickets are FREE and available here: eventbrite.co.uk/e/id5-on-the-r…

#privacysandbox #google #cookieless

Is the true meaning of #iabalm mini bowling? Reply with thoughts Mathieu Roche

Next up we have a fireside chat with Mathieu Roche and Stuart Coleman from The Trade Desk !

Mathieu Roche Well done Mathieu 💪

Cute!

👋We're kicking things off with a warm welcome from ID5's CEO and Co-Founder, Mathieu Roche

🫣He gave the audience a sneak peek into this year's State of Digital Identity Report. #id5ontheroad #adtech #cookieless

Preach 🙏🏼

I remember a couple of years ago during a meeting saying 'if a browser does not satisfy you for any reason, why not building one with many partners'. I’m not saying 'stay or leave it' but just why not

Great intro from Anthony Katsur and great comment about the privacy sandbox. “Google is building an ad server and a SSP in Chrome…
Suggested addition: “…and trying to prevent anyone to operate outside of these systems” 😉

Huge congrats to Aperiam portfolio company ID5 on their $20m Series B fundraise!

ID5 is the largest cookieless identifier worldwide, powering almost 50% of all online ad transactions.

LETS GO Mathieu Roche 🚀🚀!

businesswire.com/news/home/2024…

Mathieu Roche Muy bien Mathieu! Congratulations!

“A big part of the frustration around the identity space is that brands and agencies have been the last piece of the puzzle to fall in line; everybody’s been waiting for buyers to be involved.”

Mathieu Roche discusses ID5's $20 million funding round

videoweek.com/2024/04/09/id5…

Mathieu Roche You rock !

Mathieu Roche Congratulations!