Rachael Higgins (@higginsrach_) 's Twitter Profile
Rachael Higgins

@higginsrach_

founder of Because of Marketing

ID: 1547507093795753984

linkhttp://www.rachaelhiggins.com calendar_today14-07-2022 09:04:03

388 Tweet

333 Followers

251 Following

BT Business (@btbusiness) 's Twitter Profile Photo

3 weeks today to go! 🥳 Limited space available so sign up and reserve your space today if you haven’t already 👇🏼

Rachael Higgins (@higginsrach_) 's Twitter Profile Photo

Receiving email notifications that someone’s purchased a ticket for your business’s first event is a feeling I’ll hold forever 🤎

Rachael Higgins (@higginsrach_) 's Twitter Profile Photo

“Creativity comes when the restraints are applied” - Noel Mack From the Jon Evans podcast. A statement for all founders or marketers who have little to no budget but are trying to raise brand awareness!

Rachael Higgins (@higginsrach_) 's Twitter Profile Photo

2 weeks until BoM’s first marketing event Thursday 11th July 2024 Celebrating creative marketing £15 per ticket / networking / food & drink Can’t wait to meet our community IRL! eventbrite.co.uk/e/an-evening-o…

2 weeks until BoM’s first marketing event

Thursday 11th July 2024 
Celebrating creative marketing 
ÂŁ15 per ticket / networking / food & drink

Can’t wait to meet our community IRL!  

eventbrite.co.uk/e/an-evening-o…
Because of Marketing ÂŽ (@bcosofmarketing) 's Twitter Profile Photo

Fitness brand, Gymshark are launching creative kettlebags at their flagship store in London. Following on from their latest campaign “We Do Gym”, the brand continues to solidify their market position with creative ‘bagvertising’. It’s all in the details. What do you think?

Fitness brand, <a href="/Gymshark/">Gymshark</a> are launching creative kettlebags at their flagship store in London. 

Following on from their latest campaign “We Do Gym”, the brand continues to solidify their market position with creative ‘bagvertising’. 

It’s all in the details. What do you think?
POLLYANNA WARD (@pollage) 's Twitter Profile Photo

3 THINGS I SHARED LAST NIGHT 👇 1. Earn attention: Pay for it 👏 Borrow it 👏 Disrupt it 👏 2. People think brands want to ‘make the logo bigger’. What they’re really saying is ‘let people know it’s my brand!’ 3. Our job is to balance efficiency and effectiveness 1/2

3 THINGS I SHARED LAST NIGHT 👇

1. Earn attention:
Pay for it 👏 
Borrow it 👏 
Disrupt it 👏

2. People think brands want to ‘make the logo bigger’. What they’re really saying is ‘let people know it’s my brand!’

3. Our job is to balance efficiency and effectiveness

1/2
Rachael Higgins (@higginsrach_) 's Twitter Profile Photo

Because of Marketing’s first ever event took place on Thursday evening in partnership with BT Business 🤎 Over 100 guests attended & the evening was a huge success. Forever grateful for the incredible support & feedback received!

Because of Marketing’s first ever event took place on Thursday evening in partnership with <a href="/BTBusiness/">BT Business</a> 🤎 

Over 100 guests attended &amp; the evening was a huge success. 

Forever grateful for the incredible support &amp; feedback received!
Dan Go (@fitfounder) 's Twitter Profile Photo

The new 1% ¡ Lifts weights ¡ Daily walks in nature ¡ Leads a purpose driven life ¡ Enjoys what they do for work ¡ Health & family are highest priority in life ¡ Enjoys making money while knowing when enough is enough

Rachael Higgins (@higginsrach_) 's Twitter Profile Photo

5kg down from January! I’m currently training for a half marathon & finding a lot of joy in spending time outdoors and in the gym. The stairmaster is my favourite machine & I can feel myself getting mentally & physically fitter 🔋

Rachael Higgins (@higginsrach_) 's Twitter Profile Photo

I love seeing a brand’s instagram feed when they’re pre launching, launched & post launched a campaign. Jo Malone’s as an example, beautiful.

I love seeing a brand’s instagram feed when they’re pre launching, launched &amp; post launched a campaign. 

Jo Malone’s as an example, beautiful.
Rachael Higgins (@higginsrach_) 's Twitter Profile Photo

In business, it’s not about you, it’s about your customer. As a marketer, you have to think how your audience thinks. You have to use the same language your audience speaks.