Jeff Kupietzky (@ceojeeng) 's Twitter Profile
Jeff Kupietzky

@ceojeeng

CEO @JeengOfficial, loving husband, and father of 5. Here to help publishers & brands leverage first-party data to send personalized content to their audiences.

ID: 1062313211112943617

linkhttps://www.jeeng.com/ calendar_today13-11-2018 11:56:21

390 Tweet

291 Followers

686 Following

Jeff Kupietzky (@ceojeeng) 's Twitter Profile Photo

What's in store for the ad industry and #adtech until the actual end of third-party cookies? This Digiday article offers some interesting insight. ⬇️ bit.ly/3uq5qts

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“Contextual relevance will always give a better user experience and meet a user when they are in the right mindset. This is why leaning on contextual solutions makes a lot of sense.” Are you striving for 100% relevancy for your subscribers? [ADWEEK]⬇️ bit.ly/3JsbN3N

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"Without the tracking cookies and targeted advertising...marketers will be exploring alternative strategies for collecting data and connecting with customers". Which alternative strategies are you testing out? Check out this Ann Handley article. ⬇️ bit.ly/3KFk3yI

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What's one thing most advertisers tell me they wish they had? Access to a large number of opt-in, engaged consumers. Find out how you can make that wish come true in Jeeng's 2022 Digital Advertising Consumer Report. ⬇️ bit.ly/3jltozZ

Jeff Kupietzky (@ceojeeng) 's Twitter Profile Photo

The Jeeng team recently published this guide with a breakdown of the key types of email advertising, best practices for building your campaigns, and steps for getting started with advertising in email. Check it out!. ⬇️ bit.ly/37ATEn5

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Last week, my interview with MarTech Series was published! We had a chat about Jeeng and a few digital publishing trends to keep an eye out for this year. Check it out and let me know what you think! ⬇️ bit.ly/3Enl6Bh

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Implementing AI into your marketing strategy is a good idea, of course. But just hvaing the tech won't help you acheive your goals. You need to use it right. This CMSWire.com article has a good overview of some best practices. ⬇️ bit.ly/3KQ43dD

Jeff Kupietzky (@ceojeeng) 's Twitter Profile Photo

Here's a quick guide from Jeeng that has everything brands should consider when it comes to email advertising — types of advertising in email, budget allocation, and best practices. Let me know if you have any questions. ⬇️ bit.ly/3EoWVTa

Jeff Kupietzky (@ceojeeng) 's Twitter Profile Photo

Heard about zero-party data a lot lately? I wouldn't pay too much attention to it. "Zero-party data is a component of first-party data and will follow the rules needed to manage it — and should have similar benefits." Read more in this CMSWire.com article. ⬇️ bit.ly/3EH6v3G

Jeff Kupietzky (@ceojeeng) 's Twitter Profile Photo

Recent research from CDP.com confirms that " consumers are open to AI being used by marketing to deliver personalized recommendations about products and services, with some caveats." Check it out. ⬇️ bit.ly/3LeyPNd

Jeff Kupietzky (@ceojeeng) 's Twitter Profile Photo

Ready for the end of third-party cookies? You can check 3 main things: Your data solutions, your ability to do contextual targeting, and your partnerships. This Advertising Week article shares an interesting way of looking at it. ⬇️ bit.ly/3vxUMAo

Jeff Kupietzky (@ceojeeng) 's Twitter Profile Photo

Are your campaigns effective at reaching your target customers? Check out a few best practices advertisers should implement in Jeeng's 2022 Digital Advertising Consumer Report. Access it here. ⬇️ bit.ly/3k35kSR

Jeff Kupietzky (@ceojeeng) 's Twitter Profile Photo

What's the difference between sponsored emails and dedicated emails? This Jeeng article has a good overview. ⬇️ bit.ly/36FNBO4

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Google isn’t the only tech company changing how advertisers engage with customers without violating their privacy. Microsoft also has a privacy-focused framework for targeting & serving ads: Parakeet, which they recently updated. Read more in ADWEEK. ⬇️ bit.ly/3OHGvK6

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How are publishers experimenting with more homepage personalization sections? AI is playing a big role in it. Check out what I have to say about content personalization in this Digiday article. ⬇️ bit.ly/3LCBlgK

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How have the iOS changes from last year impacted advertisers across various verticals? Check out this Digiday article to find out and see what others are saying.⬇️ bit.ly/3F7hBPW

Jeff Kupietzky (@ceojeeng) 's Twitter Profile Photo

How prepared is the advertising industry for a future without third-party cookies? This Marketing Dive article has an interesting overview. ⬇️ bit.ly/3vVO6fB

Jeff Kupietzky (@ceojeeng) 's Twitter Profile Photo

Wondering about the latest trends in email marketing and personalization? Check out this report from Digiday and Jeeng that reveals some interesting data. ⬇️ bit.ly/3y2TobV

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There are five main types of email ads that brands can use to reach their customers and drive leads. Find out what they are in this Jeeng article. ⬇️ bit.ly/3OLbips

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Introducing the Enhanced Jeeng Renderer: The Automated Solution for Inserting Native-Style Ads in Newsletters linkedin.com/pulse/introduc… via LinkedIn