Jeff Kupietzky
@ceojeeng
CEO @JeengOfficial, loving husband, and father of 5. Here to help publishers & brands leverage first-party data to send personalized content to their audiences.
ID: 1062313211112943617
https://www.jeeng.com/ 13-11-2018 11:56:21
390 Tweet
291 Followers
686 Following
"Without the tracking cookies and targeted advertising...marketers will be exploring alternative strategies for collecting data and connecting with customers". Which alternative strategies are you testing out? Check out this Ann Handley article. ⬇️ bit.ly/3KFk3yI
Implementing AI into your marketing strategy is a good idea, of course. But just hvaing the tech won't help you acheive your goals. You need to use it right. This CMSWire.com article has a good overview of some best practices. ⬇️ bit.ly/3KQ43dD
Heard about zero-party data a lot lately? I wouldn't pay too much attention to it. "Zero-party data is a component of first-party data and will follow the rules needed to manage it — and should have similar benefits." Read more in this CMSWire.com article. ⬇️ bit.ly/3EH6v3G
Ready for the end of third-party cookies? You can check 3 main things: Your data solutions, your ability to do contextual targeting, and your partnerships. This Advertising Week article shares an interesting way of looking at it. ⬇️ bit.ly/3vxUMAo
How prepared is the advertising industry for a future without third-party cookies? This Marketing Dive article has an interesting overview. ⬇️ bit.ly/3vVO6fB