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Your "perfect" landing page is leaking money every time someone clicks your logo. While you obsess over the perfect headline and CTA, 10-20% of visitors are wandering off to explore your site. Here's how to design adjacent site elements without derailing your funnel: 1. Use

DTC brands monitor competitors like hawks but convert like pigeons. The difference between 7-figure and 8-figure brands isn't copying what works, it's understanding WHY it works. Let me show you the $10M secret:

Auto-expanding the offers drawer on scroll delivers +649% desktop clicks and +424% mobile clicks to view deals. Zero extra ad spend. Just pure data-driven CRO. The takeaway is crystal clear: stop hiding your deals behind extra clicks if you want eyes on your offers.

We ran one small test and added $1.3M in revenue without spending an extra dime on ads. Here's how we did it: We tested adding product recommendation carousels at the top of category pages for a beauty brand. We ran three variations against the control. The winner came from a

One simple cart design change made this gardening brand $11,826 extra revenue per month. We added a free shipping progress bar in the drawer cart. Result: 5.3% higher AOV with same transaction volume and +$141,907 projected annual revenue. Sometimes the smallest UX tweaks

The most expensive phrase in eCommerce? “We want to redesign the website.” Full redesigns do not deliver the ROI you think it will, and it is almost always a waste of time and resources that brands could be putting towards what ACTUALLY drives a substantial impact: →

You're overspending on paid advertising, and it's completely avoidable. I constantly see brands throw more money at ads without improving how their site converts that traffic into paying customers. This leads to: 1. High costs 2. Low returns 3. Wasted opportunities For one

The hardest CRO tests drive the biggest revenue gains. We've watched brands play it safe while their competition steals market share with radical customer experience overhauls. Here's what actually moves the needle: - Testing discount tiers to find the perfect balance for

Headed to Commerce Roundtable on Brightline today! Looking forward to seeing Aaron Nosbisch Nick Shackelford 🦾 Chase Dimond | Email Marketing Nerd 📧 All speaking

The AI search revolution isn't killing your traffic...yet. But it will if you're not prepared. While everyone's panicking about AEO and AI-driven search, we're seeing something more fundamental: AI tools navigate sites exactly like humans with accessibility needs. AI isn't

Everyone’s a hoarder to some degree, but your website is too stuffed with unnecessary filler and it's costing you money. The tendency is to keep adding things to our websites. And while you want the trending designs, fancy animations, etc… You’re only slowing down your site and

Your competitors drive traffic, but AG1 turns visitors into subscribers with one psychological trick. Their website quietly solves the conversion problem most brands ignore, turning browsers into loyal customers without endless discounting. Here's the breakdown of what they're

I shouldn’t have to say this… But if you're not selling electronics or certain consumer goods (which got exemptions from tariffs), you should've been prepping yesterday. I've watched this movie before. When COGS rise, weak brands slash quality, raise prices blindly, or worse

Moving product recommendations above the fold unlocked a +205% engagement surge for JensonUSA. Our A/B test ran 43 days across 534,912 visitors testing TOC placement on product pages. Small layout changes, significant revenue impact. Data proves what converts.

Tablet shoppers are silently eating your revenue while you keep optimizing for mobile and desktop. Gen Z college grads (the first truly tablet-native generation) and Boomers with serious spending power are both shopping on tablets. Not phones. Not desktops. Tablets My

Something that caught my attention while reviewing our shopify reports is how many tablet users exist. Thanks Brian for shedding some light on this topic and how to dig deeper into.

Perfectionism kills more ecommerce brands than bad products ever will. I've watched founders burn 6 months fine-tuning site designs while competitors stole their market share. The brands that win launch fast, measure everything, and optimize with real data. Your messy MVP will

Some of my favorite must-follow accounts on here: Email Marketing: Eric Rausch Google Ads: Ryan Scibelli Retention Strategy: Feras Khouri CRO: Brian Schmitt Email Strategy: Daniel Filipe Health & Fitness:Johnny Brown Highly suggest you follow all of these people 🫡

1909 to expand in West Palm Beach, supports local entrepreneurship wlrn.org/news-in-brief/…

Failed A/B tests aren't wasted money, they're conversion gold IF you know how to mine them. One "failed" test revealed our client's discount-sensitive Google traffic and lead to a targeted promo strategy that significantly lifted desktop conversions in just a few weeks. Every