i couldn't resist hope you like it OLIPOP

Some social teams are built different

design on intuition, iterate on data

when I use Claude Projects, I hit a compute ceiling pretty quickly and am forced to switch from sonnet to haiku this is a common problem across providers why don't they enable easier upsells so I don't switch to another chat provider? i feel like it's just an economic model

spotify should have ventured into hardware sooner / more creatively sonos hardware is great but the software sucks

there goes my weekend Chip Huyen

I get a lot of questions from early-stage founders about how to start advertising on Meta + Google. Here's an email I just sent that sums up my thoughts: (context: this person just hired someone to manage Google Ads and is thinking about how to get started on Meta) - Google Ads

Design is a superpower. Copywriting is a close second. When you marry the two... magic.

CMOs have the shortest tenure in the C-suite. And it's not a skills issue. It's an alignment issue.

a girl asked me how i’m doing > yeah, good, mrr is growing with xyz % >> no, i asked how YOU are doing bro, our mrr growth *is* my mood

Thanks to everyone who came out to the Shopify space in NY last night and Darkroom for hosting Meant a lot to see so much support come from the internet to real life, and to hear so many stories of people’s creative journeys Will be back for more events!

the best way to represent an all nighter is with Amie's spotify integration

The two sides of me: Twomby <> Turrell

The best marketing starts with the product and then creates the best ‘first impression’ narrative. When done right, most people who enter your funnel at the top should have already decided to buy from you subconsciously from the first touchpoint— because purchases are driven by

low hanging AI fruit for SaaS companies: train a model on all features + how power users use the product so that average users can get more out of it for example, I want to ask Superhuman "help me take advantage of your latest features for my inbox organization"

i'm starting to see Raycast cross the chasm it will rip this year

GPT ad but make it luxury

Any marketer who is not cooking with the new GPT-4o update this morning was never in it for the love of the craft. I repeat: the Creative Strategist role will be this year's MVP for consumer brands.

👋 GPT4o

"context" will be the most used word in tech for the next 6 months