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Personalisation may not be the answer for creating demand through Advertising but is highly effective when marketers need a direct response or action from a consumer #marketing #personalization

Optimizing customer experience is critical to surviving in "the age of digital Darwinism," says recent report. CMOs + CDOs from Hyundai, 20th Century Fox, Marriott, and others weigh in on how they're investing in tech focused on improving CX. bit.ly/2Rlga7q

Hey Queensland how bout it? UAE debuts the world's largest individual solar power project engadget.com/amp/2019/06/30…

Most companies are still trying to get to grips with Industry 4.0 and already there is talk of Industry 5.0. What is the difference? Link > buff.ly/2pbiY9O Raconteur @evankirstel via Antonio Grasso #Industry40 #innovation #DigitalTransformation #Bigdata #Analytics #AI

In the Experience Economy, customer experience is king. Come to #SitecoreEXP for an urgent “to-do” list from Shark Tank & Red Balloon’sNaomi Simson.

#laughing #crying #reality

AI driven sales is getting a lot of airtime right now - worth a look at this article on "how artificial intelligence is helping to automate sales processes and manage CRM data". #artificialintelligence #sales so-share.net/c/03712de3-c77…

Gartner Announces Top 10 Strategic Technology Trends For 2020 forbes.com/sites/peterhig…

Here's a slide I'm starting to show right after I talk about the benefits of personalization. Sometimes it's just best to show everybody the same damn ad.

In Opinion "This can’t possibly be the outcome you and I want, to have crazy lies pumped into the water supply that corrupt the most important decisions we make together," writes Aaron Sorkin in an open letter to Mark Zuckerberg nyti.ms/2WvS2RX

v2 of a 2x2 of marketing technologist archetypes. Way too busy, but this is a work-in-progress to experiment with different labels for the axes and quadrants — would love your feedback. Caveat: classification of modern roles is messy. But is this directionally right? #MarTech

Are you a brand CMO, data-driven CMO, hybrid CMO or innovative/creative CMO? emarketer.com/content/vetera…

apple.news/AtmP6Ui_OREmTP…

How to Calculate the ROI of Your SEO Campaigns Using Google Analytics searchenginejournal.com/calculate-roi-… via Adam Heitzman: #contentmarketing #contentstrategy #SEO #SearchEngineOptimization #DigitalMarketing #Google #HeyGoogle Google #GoogleAnalytics #HeyGoogle GoogleAnalytics @Google

Marketing reinvented by neuro science apple.news/Ab_qRHBccTN2bo…

Some great insights from Sean Donnelly Econsultancy on personalisation & first party data trends Sitecore #SitecoreVMD

Great slide from @AmandaShiga from Sitecore on how a 360 view applies to both content and the customer as part of her #SitecoreVMD presentation.

#B2B #marketing and #sales will be forever altered by the #coronavirus pandemic. VP @1carrobertson explains how. forr.com/2Z43DKZ

💥The 50 Most Visited Websites in the World! #AI #MachineLearning #coding #internet Visual Capitalist 📲visualcapitalist.com/the-50-most-vi… Spiros Margaris AI Harold Sinnott 📲 Dr. Marcell Vollmer 🇺🇦 #StaySafe #CES2025 Greg Valancius ipfconline Dimitris Ioannides Learn as if you will live forever Yann Marchand Eric Gaubert Nicolas Babin Christine Boursin 🌐 Jla  R “Ray” Wang 王瑞光 #Cupertino #AI #Energy R.NFT