Fais | eCom Growth πŸ“ˆ (@ecomdoc) 's Twitter Profile
Fais | eCom Growth πŸ“ˆ

@ecomdoc

Founder growthminds.co | Scaling eCom brands to 7 & 8 figures with paid + funnels + emails.

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linkhttp://growthminds.co calendar_today03-08-2021 23:33:10

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Fais | eCom Growth πŸ“ˆ (@ecomdoc) 's Twitter Profile Photo

5 ways to improve your creatives today: 1. Make it relatable 2. Make it easy to understand 3. Make it scroll-stopping 4. Make it visually appealing 5. Make it emotionally connected

Fais | eCom Growth πŸ“ˆ (@ecomdoc) 's Twitter Profile Photo

The best way to learn is to learn from those who are already doing what you want to do. Same goes for scaling your brand. Learn from the best. So you don't have to figure it out on your own.

Fais | eCom Growth πŸ“ˆ (@ecomdoc) 's Twitter Profile Photo

Don't take it personal. Your ad's performance is an objective feedback on how to improve your work. Don't get attached to your ideas. Embrace the feedback.

Fais | eCom Growth πŸ“ˆ (@ecomdoc) 's Twitter Profile Photo

How to always have great creatives: - Have a process for creative research - Analyze UGC creatives for performance and iterations - Optimize existing and historical creatives - Use fresh and new ideas

Fais | eCom Growth πŸ“ˆ (@ecomdoc) 's Twitter Profile Photo

When it comes to UGC, don't be afraid to make it worse. Some of the best UGC is raw, unedited, and not influenced by the brand. It's less "perfect" but more relatable and authentic.

Fais | eCom Growth πŸ“ˆ (@ecomdoc) 's Twitter Profile Photo

The best way to generate ideas for your ads? 1. Go to Amazon and read the 1-2 star reviews of your product 2. Write down the most common complaints 3. Use this in your ad angles

Fais | eCom Growth πŸ“ˆ (@ecomdoc) 's Twitter Profile Photo

Easiest way to improve your ads? Watch them muted. If you don't understand what's happening without sound, no one else will either.

Fais | eCom Growth πŸ“ˆ (@ecomdoc) 's Twitter Profile Photo

Don't just look for the best performing ad. Look for the best performing theme. You'll notice that some videos always work better than others. And you can create variations of that theme to keep scaling.

Fais | eCom Growth πŸ“ˆ (@ecomdoc) 's Twitter Profile Photo

Your ad creative should be a mirror for your target audience, not a window into your company. This is the only way to make them stop scrolling.

Fais | eCom Growth πŸ“ˆ (@ecomdoc) 's Twitter Profile Photo

How to create better creatives: 1. Use curiosity hooks 2. Leverage attention grabbing patterns 3. Make your video look like user generated content 4. Add real people and real products to your ads 5. Tell stories in your videos

Fais | eCom Growth πŸ“ˆ (@ecomdoc) 's Twitter Profile Photo

The 3 steps to scaling ads faster: 1. Test the same video but with different hooks, intros and CTAs 2. Take the best performing video and create 3-5 new versions of it 3. Repeat step 2 until the CPA starts to increase Simple, but powerful.

Fais | eCom Growth πŸ“ˆ (@ecomdoc) 's Twitter Profile Photo

The big 3 of what makes a creative successful: 1. Attention: Does it stop the scroll? 2. Interest: Does it make them want to learn more? 3. Desire: Does it make them want to buy or take action?

Fais | eCom Growth πŸ“ˆ (@ecomdoc) 's Twitter Profile Photo

What's the #1 reason your creatives don't perform as well as they should? I'll go first: You're not iterating enough. You need to keep iterating and testing new versions of your creatives.

Fais | eCom Growth πŸ“ˆ (@ecomdoc) 's Twitter Profile Photo

Your creative system is like a product that needs iteration and testing. It's not a matter of "if" but "how fast" you can iterate.