Figma filed for IPO (confidentially) today and while it's been a poster boy for PLG I think a big reason why its such a phenomenon amongst its audience is not just the rational, innovative tech but also the deep emotional value it drives which I thought was beautifully

Every single time I see these ads between the cricket, I think about Razorpay's choice to use what's possibly the most expensive media space in the country to back the very people they were built for. 35 real founders. In the middle of the IPL. Proud that these were made at

🐘 x17 Kyoorius #KCA25

This Sunday morning, for the first full fledged episode of The Indian AdGeek, Gautam joins me to talk everything advertising, the present and the future of it. Loaded start to the series. cc Talented

Every org can be a better, more productive, more successful business if communication clarity is taken extremely seriously. Especially in Indian cos where so much informal comms happen there is constant misunderstanding, confusion and cultural tension because someone said

Repeat after me: Your personal experience is not meaningful evidence of a consumer trend or behavior. Do not make decisions for your company, product or marketing based on your personal experience or that of the 5 people in your echo chamber.

Happy to have contributed 2 cents to a conversation around early stage startups and brand building that was long overdue. And look Ma i'm in the papers! :). Early ET Brand Equity Talented - …ndequity.economictimes.indiatimes.com/news/marketing…

It used to mean something to have 20 years of experience in a field. With people starting up at 21 and building massive enterprises before 30, now it feels like a liability. Who is hiring the 40/ 45 year old if the entire company is staffed with 20 somethings - mostly men who

Playbooks. I DETEST them. Of course, i mean there is no doubt that they are useful, especially from a process pov. But i've almost always found that a 'playbook' results in mediocre sameness when it comes to any kind of problem solving. Its hard to resist starting with 'something

If you picked up The Hindu this morning, you’ll already have seen its new brand platform: Written by Journalists. Very proudly, a Talented & PG original. And a gentle reminder of what the press, at its best, ought always to be. The Hindu has done one thing for

Note to all founders (including me) : You're human. You're not made of teflon. NOBODY is managing stress well. There's no super human champion type out there running a successful company and also in amazing mental health. NOONE. Seek the help you need. Do it for you and your biz.

My way of managing stress also includes writing or perhaps over sharing about how I manage it. Wrote about my return to regular therapy here linkedin.com/posts/meghanab…

For a couple, a wedding outfit isn’t the only thing that deserves to be made just for them. And our new brand ad shows why their first holiday should feel just as tailor-made. Presenting Pickyourtrail | Create Sooper Hit Holidays 's first-ever Sooper Hit Holiday film—customisation in a world you wouldn’t

Building Talented taught me this: calm is a real strategic edge. Not soft, not slow. Calm. It’s an operating system. Margin as stability, clarity over chaos, urgency used sparingly.. all core tenets of a calm company. Why I think that the services companies that endure

For a family, a holiday is about fitting everyone’s wishes into a plan that feels right for all. Our next film shows how Pickyourtrail | Create Sooper Hit Holidays brings those holiday dreams together through complete customisation. Presenting our second Sooper Hit Holiday film, a holiday made for all.

Just look at those detailssss 🥹 LOVE the production design & art direction in Talented's newest "Tailormade holidays" campaign for Pick Your Trail.

Twelve years of building, stumbling, learning, and growing — all leading to this moment. 💚 Watching our first brand ad together wasn’t just emotional; it was grounding. A reminder of how far we’ve come… and how far we’re ready to go. ✨ Here are a few moments from that day.

or me, sugar isn’t the enemy, bad fat is. I’ve had cholesterol issues since I turned 40. I'd like to have convenience food that has protein without the artery clogging fat and tastes half decent. And I'd LOVE to have low fat desserts. Roughly 30% of Indians have high

A man walks into a bar in Brussels and is handed a menu of over 2,000 beers. He's pleasantly surprised and proceeds to taste close to 35 beers over the weekend. This variety of choice works out very well for the man, but who wants to deal with filtering, comparing and deciding

one of the things that i struggle with as a founder who runs a company named 'early' is that everyone - partners, clients, team - wakes up later than me :( .