Gain a sneak peak into award winning 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 strategies! - Strategies - Implementation - Results of their hard work! Take a look: ipa.co.uk/knowledge/publ… (Via Institute of Practitioners in Advertising (IPA))

It's time to take digital inclusion more seriously! Now more than ever it is important to consider how you are reaching your audience members who rely on screen readers or have sensory overload! thedrum.com/opinion/2022/1… (Via The Drum)

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗦𝗘𝗢 𝗳𝘂𝗹𝗹𝘆 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗲𝗱? We have helped breakdown some of the most common SEO misconceptions so you know what to avoid when you are trying to boost your business! Check it out: digitalfuel.io/resources/5-se…

𝐘𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧𝐬𝐢𝐠𝐡𝐭 The 2022 IPA Marketing Effectiveness Roadmap is here! Revealing how marketing has improved business performance over the past year and what we need to focus on for the future! ipa.co.uk/knowledge/publ… (Via Institute of Practitioners in Advertising (IPA))

Sneak peek at some of the best in the business! Take a look at some of the 𝙗𝙚𝙨𝙩 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨 𝙛𝙧𝙤𝙢 2022: thedrum.com/news/2022/12/0… (Via The Drum)

Are you successful in creating long-lasting business relationships? The ‘Partnering for Growth’ report revealed that there are four fundamental building blocks to help maintain these healthy client/ agency relationships. ipa.co.uk/knowledge/publ… (Via Institute of Practitioners in Advertising (IPA))

Can you imagine a world without data cookies? With Google moving forward with their plans on removing cookies, they now have a new award winning first party framework lined up! Here’s the details: thedrum.com/news/2022/12/0… (Via The Drum)

𝐀𝐫𝐞 𝐲𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥𝐥𝐲 𝐨𝐩𝐭𝐢𝐦𝐢𝐬𝐞𝐝? A/B testing is one of the best ways to boost your marketing on social media! . Check out our article to find out more: digitalfuel.io/resources/4-wa…

What consists of a good brief? This great report discusses… - The importance of briefs - Marketing strategy shaping briefs - Writing briefs - Briefing the brief ipa.co.uk/knowledge/docu… (Via Institute of Practitioners in Advertising (IPA))

There is a wider conversation going on between how much of a relationship do you need to build with your customers before it becomes the winning #strategy. This article has a great breakdown of what to look out for: thedrum.com/opinion/2023/0… (Via The Drum)

𝐃𝐨 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐭𝐨 #𝐩𝐢𝐭𝐜𝐡 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥𝐥𝐲? Our CEO, Toby Oddy, gives us an inside look into… - Understanding your clients needs - What your clients are looking for - The stages of pitching digitalfuel.io/resources/digi…

The InTouch report provides an illustrative snapshot of a consumer-facing category, service or technology to inform you on… - Who are the gamers of today - When are they playing - Which devices do they use Read the report: ipa.co.uk/knowledge/publ… (Via Institute of Practitioners in Advertising (IPA))

𝙒𝙝𝙖𝙩 𝙞𝙨 #𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙩𝙤 𝙮𝙤𝙪? Do you view it as a mechanic’s wrench to fix simple issues? Or is it a large toolbox jam packed with a multitude of equipment? Here is how to implement effective marketing: thedrum.com/opinion/2023/0… (Via The Drum)

It was fantastic to see our fuel-family further afield move into their new office in Gibraltar recently. Keep up your wonderful work over there, team!

Award winning #advertisement! Want to see what the 2022 Gold-winning case studies looked like from the IPA Effectiveness Awards? Then this is the book to read! Check it out: ipa.co.uk/knowledge/publ… (Via Institute of Practitioners in Advertising (IPA))

𝙁𝙪𝙩𝙪𝙧𝙚-𝙥𝙧𝙤𝙤𝙛𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 #𝙧𝙚𝙩𝙖𝙞𝙡𝙢𝙚𝙙𝙞𝙖 𝙥𝙧𝙤𝙜𝙧𝙖𝙢 with these key points… - C-level sponsorship - Dedicated partners - Diverse inventory - Sophisticated advertisement Find out more: thedrum.com/opinion/2023/0… (Via The Drum)

Is your #website load speed slowing you down? Then why not consider compressing your imagery to reduce the file size, or use AJAX to load a video after the user clicks play! Here is what else you should look out for: digitalfuel.io/resources/why-…

𝙃𝙤𝙬 𝙨𝙪𝙘𝙘𝙚𝙨𝙨𝙛𝙪𝙡 𝙖𝙧𝙚 𝙮𝙤𝙪𝙧 #𝙘𝙡𝙞𝙚𝙣𝙩 𝙗𝙧𝙞𝙚𝙛𝙨? Here is a great report looking into creating a shared understanding between marketers and agencies as to what constitutes a good brief. Have a read: ipa.co.uk/knowledge/docu… (Via Institute of Practitioners in Advertising (IPA))

The privacy landscape is moving fast, so how can you be prepared? This great article by The Drum gives you an insight into how you can enhance your 𝐜𝐥𝐢𝐞𝐧𝐭-𝐚𝐠𝐞𝐧𝐜𝐲 #𝐭𝐫𝐮𝐬𝐭 in times of automated privacy solutions. thedrum.com/news/2023/01/1… (Via The Drum)

𝙔𝙤𝙪𝙧 #𝙖𝙜𝙚𝙣𝙘𝙮 𝙘𝙝𝙚𝙘𝙠𝙡𝙞𝙨𝙩! Do you know how to prevent common business mistakes in your agency? This report breaks down the benefits of… - Building your team, - Telling your story - Best practices - And more! ipa.co.uk/knowledge/publ… (Via Institute of Practitioners in Advertising (IPA))