Mastercard hired a senior marketer from Optus to lead their marketing and communications, and it shows where modern marketing value really sits. The role spans brand, comms, partnerships and sponsorships. It reflects a shift away from siloed channels and towards one connected

Most Shopify brands misuse ChatGPT-5 and lose sales without realising it. After two years building AI systems for 6, 7 and 8-figure stores, I've narrowed it down to the top 4 insane ChatGPT hacks to blow up sales. This first one is critical because it fixes the core issue in AI

When I was a teenager my mum asked me to phone Dominos to order pizza. I didn't make the call because I was too terrified. Calling felt... dangerous. Heart racing. Short breath. Brain screaming, “What if this goes wrong?” This wasn't even anything big. It was just phoning a

Quick technical SEO win from a recent Shopify client audit. Problems creep in after apps and theme tweaks. In this case, a third-party app added noindex to six pages. One of them was a key transactional collection page. No one was sure who ticked the box. The client had no

Your Shopify "best sellers" in Google Ads might be killing your profits. Because not all revenue is good revenue. Here's what I see inside Google Ads accounts every week: Pushing products with: - High sales volume - Low margins - Little to no repeat purchases So what

There's one unique use of AI that I think will cement itself as a proven concept to test for all brands, which is working great right now. AI music as the voiceover. I might call it the "Lyrical Lead". Everything needs a name, right? It’s working because it’s an entertaining

You can now use custom metafields inside Shopify Analytics. This can help you grow. Previously to do a lot of analysis you had to export data to spreadsheets to see your results. In Shopify Analytics, you can now group and filter reports by any custom data you track. That's

Most Google Shopping performance opportunities are not bidding problems. They are feed problems. One of the biggest money leaks I see is missing or invalid GTINs. Why do GTINs matter? Google uses identifiers like GTINs to understand what you sell and place you in the correct

Dumb Shopify owners are making the most money by ignoring "smart" advice everyone follows. After growing hundreds of stores and speaking with over a thousand founders, I've learned that being strategically dumb in just 5 areas is what separates seven and eight-figure stores from

Stop splitting your Google Ads budget across more campaigns if you want Google to actually learn. This is the silent budget killer. When campaigns drop below 20 conversions per month, Google can't build reliable data to optimize. You end up with patchy results and no clear

You do not need a developer to fix every technical SEO issue on Shopify. A lot of the issues I keep finding are theme-dependent. A good example is breadcrumb logic. On direct product page visits, some themes fall back to product type or vendor when there is no collection

If your Shopify store is getting crushed by high Google Ads CPCs, this new Google Ads keyword targeting strategy does the opposite. I've used this to lower cost-per-click by 500% and scale profitably. In this Google Ads tutorial, I'll show you the exact framework, the proof

I've noticed most Shopify store owners are getting outbid in Google Ads because they're only showing one version of their product. But you can have multiple product feeds or IDs in your Google Ads, each optimized for a completely different search angle. You see, brands treat

No one shows the full Google Ads setup for Shopify, covering every campaign type, account setting and feed optimization that actually drives sales, all in one place. In this 2026 Google Ads tutorial, I'll build a brand new account from scratch so you can follow along and apply

AI coding tools will put your credentials in plaintext and not tell you it's a problem. I was using Claude to build a Microsoft Ads automation script to saves hours on negative keyword management. It generated a solution that required pasting my Google API credentials directly