One thing that I've learnt by meeting my "internet idols". No one's doing as good as their X / Linkedin posts say. Everyone is insecure. Everyone is scared. Everyone needs help. Go send a cold DM to that person you think is like a 'God'. They're not. They need your service.

Everyone I know is waiting for Clifton to publish his banger today.

10 days, 10 emails, $50,000 revenue. "Email marketing is dead.", they say.

Old way: - Build a product - Figure out an FB ad strategy New way: - Start a social channel - Funnel traffic to email - Run surveys, polls, 1:1 convo - Build a product / SAAS / service solving 1 problem - Learn, iterate - Run automation sequences to sell them on autopilot

Boring marketing >>> flashy campaigns. While everyone’s chasing viral TikTok ideas, the real money is in the boring automated email flows.

Gunnar S. Holm "The Hustle ran ads. Must be a good model." Really? i) They monetized through HustleCon sales their 1st year. ii) Email list: 100k rich tech founders (most won't have them). iii) It was 2014. Sponsors paid per CPM. Now most pay CPC. Different game. Products / Service > Ads

Email Marketing Campaign

Would be fascinating to see what Nick Huber , a guy who builds businesses on hiring great operators, think about founder mode.

Consumption builds taste. Creation builds expertise.

Folks born with money have a 1,000 problems growing up. People born without money have just one.

Gunnar S. Holm I think the whole: "I'll build the next hustle" mindset is ending as the ad CPMs are dropping. Only the ones who are extremely serious about building newsletters will win in 2024.

"The best tools to sell a $1,000 offer is not a VSL, sales page. It's Webinar, or a Challenge" - Russell Brunson

Most B2B businesses don't have a leads problem. They have plenty. They just have an "unqualified" leads problem. You know how you solve it? 'Multiple tier products / services.'

A 7 figure business is a liability, not an asset. This is most true for service businesses. 7 figures in top line is a job. 8 figures unlocks the ability to hire/invest/scale. There’s one big difference between 7 and 8 figures: Consistent B2B Sales System. If you want to

Unsure why a CEO is coding, in the first place.

Money is in the follow up.