I spent over 1,000 hours learning to build a personal brand effectively— because college completely failed to teach me.

Here's everything I learned distilled into 11 tweets (that you can start applying today):

You’re not unlucky. You’re just inconsistent.

If you get less than 250 impressions per post

We need to talk

Playing basketball at the highest level taught me valuable business lessons.

Today's? The value of feedback.

The importance of being 'coachable' was preached every day.

The feedback I get from my clients & prospects aren't personal attacks.

They're coaching to make my…

Another day at the ballpark

Most of my peers are married with 2+ kids

They work 40-60 hours per week

Take 1-2 vacations per year

They are relatively happy

They will raise kids who do the same

Is this a generational cycle that has landed society where it is today?

Before he won 6 NBA championships, Michael Jordan dribbled a basketball for the first time.

Before he set 61 NHL records, Gretzky laced his skates for the first time.

Before he became a Billionaire, Warren Buffet invested his first dollar.

Wherever you're at in life, START.

You’ve lost the moment you think problems are the enemy.

Problems are obstacles that are meant to be faced.

Problems are your friends, they challenge you to grow, push boundaries, and innovate.

Success it's not about avoiding problems, it’s about choosing how to face them.

I spend $2k staging each property I sell.

Why? Properties sell faster, for more money.

Staging makes your property feel like a home, not a house.

People picture themselves living in each room when there’s furniture inside.

Buy furniture once & reuse it at multiple locations.

Esoteric health hack:

Taking funny pics of your pets increases dopamine by 1000%

The best owners do one thing brilliantly...

Hire.

It sounds simple. It’s not.

Here's how proper hiring allows me run 20+ businesses at once:

Investing in marketing has nothing to do with today and everything to do with the future.

Marketing is the best tool for building a brand with unshakable customer loyalty.

Those customers are who will future-proof your business against anything the market may throw at you.

The number one adaptation that comes from training is skill.

At the end of the day, if we don’t practice the skill, we won’t get better.