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PAID SOCIAL PEEPS: What's your favorite brand example to show how much content is required to have continuous growth/good CAC?

3 years ago, I co-founded my first business

Today, we crossed $13,000,000 in revenue. Bootstrapped.

I’m a mom, wife, and now a first-time founder/CEO

Here are my top 11 learnings on leadership, entrepreneurship, and startups 👇🧵

Gratitude works way better when you find highly specific moments.

This works because:

1) Specifics are UNLIMITED. If I say “my son” that gets repetitive.

2) Specifics help you FEEL it. They evoke emotions.

Mine for this weekend. My son Ricky getting VERY serious once he