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New post: EYE Views: Advertising in the metaverse mobileindustryeye.com/?p=5505

EYE Views: Advertising in the metaverse with comment from Kochava Official AdInMo Anzu.io IAB UK and many more #advertsing mobileindustryeye.com/eye-views/eye-… via Mobile Industry Eye

Kochava's Summit Series kicks off on Jan 18th with a session looking at how to accelerate growth in the year ahead. Register free and check out the other sessions here >> mobileindustryeye.com/kochava/kochav…

"...Harness these new opportunities to entertain and engage people but don’t be intrusive." Ad wisdom from James Chandler, CMO at IAB UK in our latest post on #Advertising in the #Metaverse. mobileindustryeye.com/adinmo/eye-vie…

New post: Integral Ad Science appoints Csaba Szabo as EMEA MD mobileindustryeye.com/?p=5540

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"The opportunity for brands will come down to how engagement will be measured and how brands will leverage the metaverse across their advertising objectives." Kochava Y's Brian Cox discusses advertising in the metaverse in our latest post >> mobileindustryeye.com/eye-views/eye-…

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The Kochava Y Summit Series kicks off next week - 5 essential talks to equip #advertisers with growth strategies for 2022 and beyond. Reg here for free » mobileindustryeye.com/kochava/kochav… via Mobile Industry Eye

New post: LoopMe secures $120m investment from Mayfair Equity Partners mobileindustryeye.com/?p=5560

"...brands must not take the engaged, ‘dialled-in’ consumer for granted; audiences still expect relevant and authentic ads." Shanil Chande, commercial director at Hawk Platform weighs in on #advertising in the #metaverse in our latest EYE Views piece >> mobileindustryeye.com/eye-views/eye-…