If you've ever tried to do OKRs, you've probably found them tricky in some predictable ways. Top fix that makes it all much easier – the book Outcomes Over Output by Josh Seiden I've seen that "reverse engineering" pathology every time. Until now. smile.amazon.co.uk/Outcomes-Over-…

Start with a keyword research tool and you’ll find high difficulty terms that don’t convert. Start with audience research and you’ll find low difficulty terms that do.

this feels like an important insight: - we do not DO sleep (instead we create the conditions for sleep to emerge in the nervous system) the same applies to creativity, love etc. SO, the proper role of the mind is to *create conditions for the emergence* of our desired state.

Starting today, we’re bringing continuous scrolling to desktop in English in the U.S. so you can continue to see more search results easily. When you reach the bottom of a search results page, you'll now be able to see up to six pages of results.

Time moves in mysterious ways. Kanye‘s „Through the wire“ (2003) is chronologically closer to Chaka Khan‘s „Through the fire“ (1985) than it is to today… 🤯

Luck is a percentage that increases with the number of people that know your value. Your value is a reflection of the level of challenges you can take on. The level of challenge dictates the level of profitability.

Gotta figure out how to optimize for ChatGPT! 🤯🧐

and by all means I'm not an expert in it at all. I do have a basic understanding of how ML and AI and neural networks and language models work though. and they do NOT work like a search engine - which is the fundamental flaw most SEOs are making.

Sam Altman famously wrote: "The only thing that solves lack of growth is growth". He advises us to keep a list of all the things that block growth. This exercise will help you identify the underlying causes. Let's take an example:

When you go to a website and proactive chatbot pops open:

I recently used ChatGPT to create a list of possible ideas for a brand positioning. It created a bland and expected set of answers. This made it easy to eliminate anything obvious, so we could then get to work coming up with new, more surprising ideas. Genuinely very helpful.

“Every transformation demands as its precondition "the ending of a world"-the collapse of an old philosophy of life.” -Jung

🤯🤯Well this is something else. GPT-4 passes basically every exam. And doesn't just pass... The Bar Exam: 90% LSAT: 88% GRE Quantitative: 80%, Verbal: 99% Every AP, the SAT...

What LLMs like ChatGPT are good at vs NOT good at: Am I missing any big items here?

I am quite concerned / shocked how everything is developing across the pond… theguardian.com/commentisfree/…

Let me rephrase: a productized service can work just fine, but if you are effective, you are a widget machine on demand and not a trusted strategic partner. It frames you as a cookie cutter vs an artisan. Productized services gives up the juice in exchange for no/low friction.

Happy 111th birthday to this little one

If you do a second of digging, it's obvious this is Causal and if you do a bit more digging - it's obvious their content is garbage: no visual aids, just pure autogenerated crap. Would be amazed if this brought in enough paying users to cover the lift to get this live.

There is a sea of sameness problem in content marketing. We research who is in the top 10, and try to beat them. What if you thought everyone in the top 10 was wrong? I tested breaking out of doing the same content as everyone else, and learned a ton! seerinteractive.com/insights/the-s…

Old, unmoderated government/company forums are being newly spammed because of increased SEO visibility? Truly, who could have seen this coming.