A lot of smart people trying to solve a hard problem this morning. How should advertisers support journalism? Moral imperative or smart business? #falsechoices #IABALM

This is an incredible resignation letter from SDNY prosecutor Hagan Scotten. It’s the type of thing you show your kids as an example of how to be.

If you do what you've always done, you'll get what you've always got. Marketers and agencies - you're not bullish enough on YouTube. This is the sort of content you used to need to go to conferences for. Excellent work, Haus

Impressive data here that demands your attention if you think you have figured out the right mix of YouTube in your media budget. You're probably underweight.

Prophetic

YouTube is pulling away. nielsen.com/news-center/20…

I'd like you to read the article. (Thanks in advance!). That said, the headline gets right to it: "YouTube is about to eclipse Disney as the biggest media company in the world."

Taps the script…

Democracy is the theory that the common people know what they want, and deserve to get it good and hard.

Congress has ceded so much of its constitutionally prescribed authority to the president through emergency measures that the federal government now always operates under multiple emergency decrees. This centralization of power in one branch of government at the direction of one

Many brands are treating incrementality like a report card. They run an experiment, share out the results, and stop there. But the most advanced teams are using experiments as a tool to optimize their business, not just measure it. This YouTube example is a perfect case in

Hey Club Pro Guy, this seems like an #elite caddie move. Thoughts on producing a series of looper training videos?

Solid piece by Mike Shields on YouTube's upcoming Friday Night NFL broadcast. I'll be curious to see what sort of "innovation" YouTube brings to the party that will argue for having the rights to more than one game. mikeshields.substack.com/p/youtubes-big…

mmmmmm.....honeycakes.

This is just embarrassing. 1) The Ontario ad does not misrepresent President Reagan’s anti-tariff radio address in any respect whatsoever. It is a direct replay of his radio address, formatted for a one minute ad. Everything that Reagan said in his pro free trade April, 1987

The latest @Nielsen report for September has dropped: YouTube maintains its position as the #1 most-watched media distributor & streaming platform on TV. Football season is here, and YouTube is the destination for fans. Reach viewers at scale: goo.gle/3X3rlUP

Highlight of today at #IABALM so far was Zack Kass’s opening request for everyone to put down their phones and pay attention. Well Done.