David Sandström (@davsantweet) 's Twitter Profile
David Sandström

@davsantweet

CMO at global fin-tech unicorn Klarna

ID: 313586569

linkhttp://www.klarna.com calendar_today08-06-2011 22:01:43

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David Sandström (@davsantweet) 's Twitter Profile Photo

"Klarna Unbeat at No.1 in PYMNTS Provider Ranking of Buy Now, Pay Later Apps" What an achievement for the team and our consumers who continue to choose Klarna as their BNPL and shopping app of choice 🙌 pymnts.com/buy-now-pay-la…

David Sandström (@davsantweet) 's Twitter Profile Photo

📈 Our latest results are live! We booked a profitable quarter in Q3 while ramping up revenue by 30%! Full results here: klarna.com/international/…

David Sandström (@davsantweet) 's Twitter Profile Photo

Great chatting with Diana Pearl at The Business of Fashion on our expansion of Klarna's Creator Shops into the US and Ads Manager into UK & Sweden! Read the full article here: businessoffashion.com/news/marketing…

Sebastian Siemiatkowski (@klarnaseb) 's Twitter Profile Photo

I love to travel! ✈️🧳Between my second and third years at University, I travelled the world without taking a flight, it was awesome. And there is still so much to see! So I am super excited that one of the great merchants Klarna has partnered with this year is Airbnb. To

David Sandström (@davsantweet) 's Twitter Profile Photo

Incredible news - for the first time ever, Klarna saw over 100bn SEK payments volume in a single month! This represents a significant YOY growth rate of 23% Nov '23 over Nov '22 and a major milestone as we continue our growth trajectory🚀

David Sandström (@davsantweet) 's Twitter Profile Photo

Shared some thoughts with Brand Innovators on what we might expect to see in the financial services/marketing space in 2024. Everyone's talking about AI, but those who effectively and efficiently leverage it to help their customers will lead the way: brand-innovators.com/news/brand-inn…

David Sandström (@davsantweet) 's Twitter Profile Photo

It was a pleasure joining Matthew B. Britton on ADWEEK's Speed of Culture podcast to chat all things Klarna brand, my leadership philosophy, our evolving work in AI, and more. Thanks for having me! open.spotify.com/episode/1Tn0QI…

David Sandström (@davsantweet) 's Twitter Profile Photo

🚀 Thrilled to launch Klarna Plus, our first subscription service in the US for 37M+ shoppers! An exciting milestone for Klarna as we continue to enhance and diversify our offerings. Thanks Hugh Son CNBC for the chat! cnbc.com/2024/01/24/kla…

David Sandström (@davsantweet) 's Twitter Profile Photo

Klarna's AI assistant, powered by OpenAI, has been live globally for 1 month already and the results are staggering. Read more here: klarna.com/international/…

David Sandström (@davsantweet) 's Twitter Profile Photo

2023: Record year. Near 1T SEK GMV, +22% revenue, -32% credit losses, +95% operating result. First profit in 4 years, US now largest market. Excited for 2024! bloomberg.com/news/articles/…

David Sandström (@davsantweet) 's Twitter Profile Photo

At Klarna, we lead in AI innovation with 90% of our workforce actively using tools like OpenAI's ChatGPT. This strategic integration delivers substantial time and cost savings, reflecting our forward-looking approach in the AI arena. cnbc.com/2024/05/14/kla…

David Sandström (@davsantweet) 's Twitter Profile Photo

🚀 Klarna is saving $10M annually by leveraging genAI for marketing! By reducing marketing spend by 11% in Q1 2024 and speeding up campaign creation, we continue to lead the way in innovative, cost-effective strategies: finance.yahoo.com/news/klarna-us… via SourcingJournal

David Sandström (@davsantweet) 's Twitter Profile Photo

Had a great chat with Megan Poinski at Forbes about our latest AI initiatives in Klarna's marketing. Exciting times ahead as we explore data segmentation, targeting, and trend analysis to boost customer experiences. forbes.com/sites/meganpoi……… #klarna #aimarketing

Meg Graham (@megancgraham) 's Twitter Profile Photo

I talked with Klarna's CMO about cutting sales/marketing spend by 11% in Q1, in part using AI "I don’t have a vision where we replace all humans. I do think that the best marketeers are going to 10X their impact & efficiency because they have these tools" wsj.com/articles/klarn…

Sebastian Siemiatkowski (@klarnaseb) 's Twitter Profile Photo

We just published H1'24 results: 🚀We booked $1.3B revenue in H1 2024 and we’re still growing 27% a year. 💪Each quarter’s results confirm that we made the right investments in the US, despite a lot of people questioning at the time. 😍US gross profit grew 93% in H1 and after

Sebastian Siemiatkowski (@klarnaseb) 's Twitter Profile Photo

: 🚨 AI is reshaping industries faster than ever, and eCommerce is next in line 🚨 🧵 Here’s how the rise of AI agents could redefine online shopping—and why brands need to rethink their strategies NOW. 👇

Sebastian Siemiatkowski (@klarnaseb) 's Twitter Profile Photo

Big news! Klarna will be live on Google Pay in the US next year. 🚀 We want people to be able to pay everywhere with Klarna, and this integration with Google Pay helps us reach that goal. This is a major step for Klarna, super excited to see it live next year.

Sebastian Siemiatkowski (@klarnaseb) 's Twitter Profile Photo

It’s over a year since we virtually stopped hiring. Klarna shrank from 5000 in 2023 to about 3500 last year. While revenue grew a lot. Our biggest question was what would it do with engagement among our employees? It has improved a lot!!! First some critical background: We

NYSE 🏛 (@nyse) 's Twitter Profile Photo

Congratulations to Klarna, Canva & Kraken on making the 2025 Forbes World’s Most Influential CMOs List. Check out the full list here: forbes.com/sites/sethmatl… David Sandström, CMO, Klarna Zach Kitschke, CMO, Canva Mayur Gupta, CMO & Growth GM, Kraken Exchange

Congratulations to Klarna, Canva &amp; Kraken on making the 2025 <a href="/Forbes/">Forbes</a> World’s Most Influential CMOs List.

Check out the full list here: forbes.com/sites/sethmatl…

<a href="/davsantweet/">David Sandström</a>, CMO, <a href="/Klarna/">Klarna</a> 

<a href="/zachkitschke/">Zach Kitschke</a>, CMO, <a href="/canva/">Canva</a> 

Mayur Gupta, CMO &amp; Growth GM, <a href="/krakenfx/">Kraken Exchange</a>