1/ The Startup Brand Fallacy. Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. But it’s not a real lever. Let’s not mix up correlation with causation!

Netflix moves into original feature films, starting this October tcrn.ch/1UKSSDU

Athens main objections to proposals: 1) IMF involvement. 2) €50bn of state assets to be sold off. #Greece

Joint press conference with António Costa Jean-Claude Juncker and Jeroen Dijsselbloem in a few minutes

Hollande: Greek parliament will convene in the coming hours to adopt new reforms. #Greece

#Merkel: We're talking €82-86bn for 3 years in 3rd programme - re debt, we will establish €50bn fund w/ state assets to repay Greek debt.

NOW ONLINE: #EUROSUMMIT STATEMENT (PDF) ow.ly/PwsE4 #GREECE

ECB SAID TO HAVE RAISED GREEK ELA CELIING BY EUR900 MLN - BBG $EURUSD

The Financial Times on #Lafazanis's plan to raid National Mint Office & #Varoufakis's parallel currency hack scheme. What a burn!

Delegates from 195 nations agree on global deal to tackle climate change: on.wsj.com/1RgYQfO #ParisAgreement

On reflection, Twitter is a lot like checking other people's email.

Weather remains 60% go for tomorrow's launch attempt. Window opens at 6:46pm ET. Webcast → spacex.com/webcast

Vienna v Berlin on refugees? Today's Brussels Brief w/Alex Barker filling for Peter Spiegel on.ft.com/24oJBpS

#AlphaGo won game 3 and the match! Historic moment. In complete awe of Lee Sedol’s incredible genius, and proud of the amazing AlphaGo team!

Analysts that have touted Valeant are finally throwing in the towel on.wsj.com/254txKl via WSJ MoneyBeat

Billion dollar bank hack: SWIFT software hacked, no firewalls, £6 switches arstechnica.co.uk/security/2016/… by Pumpkin Fright👨‍⚕️🍕

May need to increase size of rocket storage hangar

Earth's "last ocean" becomes world's biggest marine park after Russia drops opposition to Antarctic deal on.ft.com/2eSDypX Financial Times WWF

Exhaustive article on automation - great read! x.com/arstechnica/st…

Thanks for hosting me today @UTSHatchery, great crowd! x.com/mrsamuelyu/sta…