Don't spend $10,000 building it if you're not willing to spend $10,000 promoting it.

It's easy to set big audacious goals. It's hard to simplify them down to simple daily tasks.

"People sometimes doubt what they hear, but never what they conclude." That's why storytelling trumps all in marketing.

True professionals don't get distracted by outrageous news. They’re busy dealing with their own craft and problems. Their focus remains unwavering, immersed in the tasks at hand. Don't let yourself be derailed by other people's priorities. Stay true to your life's work.

Most often you don't need more time. You need a deadline. It's amazing how productive you become when 'later' is no longer an option.

Approach whatever you’re studying with a clear purpose in your mind. If you're reading a book just to say you read it, you're missing the point. Education is not a checklist. If anything, it's a vehicle.

Hacking the system is not the goal. The goal is the goal. Most times shortcuts turn into detours.

Note to self: if a decision is reversible, the biggest risk is moving too slow.

The market is saturated. Everyone is swamped. No one needs that much content. Shoot for less, but better. People will appreciate a lean approach to learning something of value. You don't need 18 video modules to teach something. Position yourself as the antidote to overwhelm.

"Formal education vs Self education" As someone who's invested heavily(ish) in both, I can tell you it's all self education. Thing is, everything can work if you apply yourself. Your effort makes the difference. The delivery mechanism is irrelevant.

It's never too early to start sharing your knowledge. Not because it serves others. Although it can. But because it schools you.

I rarely recommend general business books. Why? There's two types of learning: just-in-time & just-in-case. Reading for the sake of it falls in the latter. You get value by reading specific books when tackling specific issues. #intentionalreading

Was there a documentary or book that radically changed the way you see something?

It's ok to hustle. It's ok not to hustle. Don't let anyone tell you otherwise.

Be honest: How much of your time is spent consuming things other people made versus making your own? Consume less, create more! This post is a self-reminder.

You’ll feel better once you get started.

If someone celebrates your wins instead of talking about one of theirs from 3 yrs ago, that's a friend. Keep them close.

It may not be your fault. But it is your responsibility.

Do cool shit. Talk about it. There. That's your content strategy.

"Men are moved by two levers only: fear and self interest." - Napoleon Bonaparte