Next, we heard from Upwork CEO Melissa Waters and Plus Company Global Chief Data & Analytics Officer Michael Cohen on how AI will improve the efficiency of copywriting. The industry mentality has shifted from fear to embracing the tools that are offered through AI.

The third event featured Daisy Jones, Meta's Agency Solutions Manager, and Sarah Stringer, Dentsu's EVP Head of Innovation. The main focus of this interview was to get more insight on the efficiency of chatbots in customer service on messaging platforms!

After a short break, we are hearing from Brennan Woodruff, Co-Founder and Chief Business Officer at GoCharlie.AI, and Jennifer Kattula, General Manager of Global Marketing at Microsoft Advertising! Brennan and Jennifer shared how to best use AI for brand storytelling.

For the last speaker event of the day, we are hearing from Nigel Storey, CTO of Zappos.com, & Amanda Cole, CMO of Bloomreach! This event touched on maximizing the customer experience through the use of AI tools.

Healthcare Innovation Weekend is here, and so is our first #RealChemSXSW panel! Our panelists are exploring how and why the economic incentives have changed for #raredisease, the importance of patient advocacy to expedite research, and innovative approaches for patients. #client

While generative AI is revolutionary, experts have acknowledged that deep learning alone can’t achieve true human-like intelligence. So, what does this mean for healthcare? Our panelists are diving into this and more during our next #RealChemSXSW session! #client #SXSW

Kicking off Real Chemistry Healthcare Innovation Weekend Day 1 at #SXSW2024! First up, we attended “Rare Disease Revolution: Life Sciene’s New Frontier” and heard from experts and advocates with a deep connection to innovating approaches to benefit patients. #RealChemSXSW

Quest Diagnostics Mendel.ai “What’s gaining adoption that is making a difference in patient care? I think there’s a ton of interesting work being done in AI, from drug discovery to doing chemistry better to how we get treatments to patients quicker.” @charleskfisher, Unlearn.AI #RealChemSXSW #SXSW

A celebrity chef, a PhD/healthcare marketing leader, a creative director, and an investigative journalist walk onto a #RealChemSXSW...and discuss how to make healthcare advertising more welcoming and how the unlikely field of hospitality may hold the answer. #SXSW #client

We're back for day two of our Healthcare Innovation Weekend! Today we're kicking off by exploring the role of digital transformation, AI, and other digital technologies, in helping improve the patient experience, particularly in #raredisease. #RealChemSXSW #client

Starting Day 2 of Healthcare Innovation Weekend off with our first session,"Combating Misinformation for Patients in Digital Landscape"! Hearing from leaders at UCB US, National Organization for Rare Disorders (NORD), & other leaders on misinformation in healthcare & the importance of listening to patients.

Head over to our Instagram page for a Weiss Center Ambassador Takeover with Emma and Isabelle! Follow along our day at Healthcare Innovation Weekend Day 2 at #SXSW2024 ! #RealChemSXSW

Next up at #RealChemSXSW, our panelists are diving into the growing influence of wellness industry practices on healthcare, the rise of health management apps, and the importance of understanding and utilizing digital biomarkers. #SXSW #client

Our next session of the day, "New Frontiers of Digital Health," features Woebot, Colgate-Palmolive, Jen Signorini and Welldoc. The discussion is centered around changes in handling patient data with the emergence of AI in healthcare. #RealChemSXSW

Hear how cross-industry collaboration to localize healthcare networks can foster improved, comprehensive, and cohesive patient experiences, as our panelists discuss the system's challenges and a path to better understanding patient needs at #RealChemSXSW. #SXSW #client

Next up, "Local Solutions, National Impact: Reimaging Healthcare." Featuring experts from @WBA_Global, b.well Connected Health, VillageMD, and Wheel, this panel explores healthcare system challenges and how to better understand patient needs. #RealChemSXSW

Companies are embracing podcasts to engage internal and external audiences. Learn how this innovative platform is transforming communication, knowledge sharing, and brand building in the field. Our last Healthcare Innovation Weekend panel starts now! #RealChemSXSW #client

“When you think about podcasts you typically think about education...what we’ve found is that it is a pretty effective internal communications tool.” Kristen Griffiths, Incyte #RealChemSXSW #SXSW #client

@drlisaherbert “Healthcare is typically an industry that is slow to change. When it comes to podcasts and technology, we’ve really learned that if we are not an early adopter we get left behind.” Dr. Bayo Curry-Winchell #RealChemSXSW #SXSW

Check out our new blog post, recapping our experience attending a live stream of Marketing Brew ☕️’s “The Marketer’s (Early) Guide to AI”, hosted by the Weiss Center! Read here: newhouse.syracuse.edu/news/the-marke… Newhouse School #AI #marketingbrew #weisscenter #syracuseuniversity