Frenemies Episode #1: Marketing and the legal department know they need each other, but that doesn’t mean they always understand each other. In the interests of peace, love and understanding, McGuireWoods’ IP and privacy teams present … law-firms-regulated-industries.shp.so/a/PAFfdf

While the coronavirus pandemic has been a huge challenge for law firms, it has been even more challenging for their business development and marketing teams. Marketing budgets have been cut sharply – on average by 70% over the past couple of … law-firms-regulated-industries.shp.so/a/yCyifo

Baker Botts, Pillsbury Winthrop Shaw Pittman, and K&L Gates have each launched multidisciplinary hydrogen and related practices to serve their energy sector clients. law-firms-regulated-industries.shp.so/a/y0Cyf1

Is your board ready to meet a new set of challenges? SocialHP-Labs.shp.so/a/YUaQ2u

Sadie Baron provides some great insight here. Apparently 2021 will be a great time to be a Legal Marketing "Data Geek'... law-firms-regulated-industries.shp.so/a/AtGKzO

As law firms embrace new technology, many find they already own a powerful collaborative tool that supports their new remote working style: Microsoft Teams. law-firms-regulated-industries.shp.so/a/d39of0

Recent social upheaval has dramatically shifted the reputational landscape in 2020, requiring firms to rethink leadership and competitive market strategies. law-firms-regulated-industries.shp.so/a/n8GokD

The COVID-19 pandemic has likely changed how law firms operate from now on, and it has affected all areas, from client service and IT to business development and attorney recruiting and advancement. One area that has been especially hit hard is … law-firms-regulated-industries.shp.so/a/u4udIW

With more people working from home or needing more flexibility in their workflow, having a cloud-based document and email management tool is a must. Check out NetDocuments use of predictive tools to help lawyers organize their communications... law-firms-regulated-industries.shp.so/a/MxzQoi

We always say that thought leadership is about predicting the intersection of two business, social, or human trends. Here, the recent boom in legal Cannabis in Canada is tied directly into Covid-19 and people having been forced to work from home - … law-firms-regulated-industries.shp.so/a/gdF0dx

The B2B technology market has a long sales cycle, multiple stakeholders involved in buying decisions and lots of content. That’s… SocialHP-Labs.shp.so/a/F6GzfW

Three powerful marketing professionals joined the Hirsch’s weekly Entrepreneurs Workshop last week to brainstorm ways to help fellow entrepreneurs stay on track with well-planned marketing strategies to get them through difficult times. SocialHP-Labs.shp.so/a/gl2x5Y

Whoa...

When we developed RainmakerVT in 2009, we got a harsh lesson about the difficulty of getting one's professionals and staff to do anything that wasn't billable. I only began embracing Marketing Technology again recently with the emergence of … socialhp-labs.shp.so/a/JGUV1a

The competition launched last year to honor exceptional achievements in legal technology. law-firms-regulated-industries.shp.so/a/QGMCtc

A man in a suit walks on a sidewalk in Manhattan law-firms-regulated-industries.shp.so/a/OORQUN

There are several components to a successful social media strategy and countless ways to strategize. But there’s one part of the social strategy you don’t want to ignore. Your marketing plan isn’t complete without social … law-firms-regulated-industries.shp.so/a/gT7v5k