Awesome #longform reporting from ProPublica -- and a powerful indictment of big business in small town America. features.propublica.org/waterloo-meatp…

It’s so easy for content strategists to suffer from creative amnesia. You finish a piece of content, you promote its existence, you track its performance—but then you kind of forget about it. Sound familiar? #contentstrategy #contentmarketing

When #contentmarketing, how enthusiastically do you embrace editing? Not simply #editing content prior to its publication, but returning to a published item some time later and improving it based on 1) the benefit of hindsight and 2) its actual performance? #writingtips

Process -- perhaps the most underrated word in #contentcreation

Your #coremessage should influence all aspects of your company communications, and that includes your #contentdevelopment.

For organizations everywhere wrestling with these turbulent times, crafting the right content in the right way has never been more important #contentstrategy #contentcreation

What's your company’s core message? Can you write it down in one sentence? And how effectively does this message inform your #contentmarketing? From articles and case studies to #ebooks and social posts, make sure your core message is flavoring your content across all channels.

As with any swordplay, you want to engage smartly. Opinion is not a free-for-all. #contentstrategy #contentdevelopment bit.ly/3q8nsfi

Voice is an aspect of style, and well-styled prose doesn’t fall from the sky perfectly formed. The best writers are handy editors. #voice #aspects #style #writing #editing

Spending on content continues to increase as a proportion of marketing budgets. By some accounts, global business spending on content is projected to more than double in the five years through 2021, surpassing $400 billion. #content #rising

There are no two ways around it: making good content takes time. The process of content creation for commercial purposes requires vision and organization. It requires investment and patience. And it requires consistency of approach. #research #content #researchforcontent

Do your research to figure out what topics you should be writing about and to better understand the target audience you’re seeking to engage. Your content plan should give clear direction on each of these points. #research #content #contentdriven #targetaudience

Take the time to review the articles you've already posted to your blog and update them wherever possible. The search engines reward content that's not only relevant to a searcher's query but that stays fresh. #revise #clarity #freshcontent #relevant

Here are 7 reasons why executive #ghostwriting can prove an almost supernaturally effective tactic #contentstrategy #marcomms cmceditorial.com/content-resour…

Zadie Smith on self-editing: write then edit, or edit on the go? “Edit as I go along. Every sentence. Many times.” #writing #editing

Thought leadership builds trust, establishes authority, and sets you apart in a crowded market. Explore how to lead with clarity, confidence, and impact. 👉 cmceditorial.com/content-resour… #thoughtleadership #expertvoice #brandauthority #contentstrategy #b2bmarketing #digitaltrust

Why Writing Is Thinking 🧠✍️ Writing doesn’t just record thoughts—it refines them. Messy ideas become structured insight. Clear writing = clear thinking = better content. Our Blog:👉 cmceditorial.com/content-resour… #WritingIsThinking #ContentStrategy #ClearWriting #CMCEditorial

Thought leadership isn’t about selling — it’s about leading with ideas that matter. CMC explains what it really means today. #ThoughtLeadership #ContentMarketing #MarketingStrategy #LeadWithValue #BrandVoice #DigitalMarketing #CMOInsights #B2BMarketing #Content #Words