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Google is getting rid of Smart Campaigns, replacing them with Performance Max. This is in line with Google's overall shift in recent years toward more automation features, cross-network campaigns, and Smart Bidding. #googleads #performancemax searchengineland.com/google-phases-…

Google is now offering more granular asset-specific conversion metrics for Performance Max campaigns. This is helpful for identifying low-performing elements, which was previously harder due to the heavy automation in the campaign. #performancemax #googleads #digitaladvertising

Google is releasing a new Tag Diagnostics tool--integrated in Ads, Tag Manager, and Analytics--to help ID and fix measurement issues. 🤓🕵 #️googleupdate #conversiontracking support.google.com/google-ads/ans…

It's now possible to set up outbound click events, including button clicks directing to other websites, via Google Analytics without any required code changes on the website. #googleanalytics #conversiontracking support.google.com/analytics/answ…

Google has announced that Video Action campaigns will be switched to Demand Gen campaigns automatically starting in Q2 2025. After that, standalone YouTube Video campaigns will need to use manual bidding or views/impressions-centric bidding. #googleadupdates #digitaladvertising

A few exciting Performance Max updates from Google: 1. Campaign-level negative keywords! 2. Creative asset-specific conversion breakdown 3. New AI image generation options 4. Impression share reporting #performancemax #digitaladvertising #googleadupdates blog.google/products/ads-c…

YouTube Shorts now allow videos up to 3 minutes. Other new features include templates, trend info, AI generated backgrounds, and more. blog.youtube/news-and-event… #GoogleAdupdates #YouTubeupdates #digitaladvertising

Best Plumber, a full service plumbing company, was seeking a way to effectively grow their service pipeline. Within just a few weeks of partnering with us, they sold their largest job to date. Read more here: ow.ly/Iuos50TQNHY #GoogleAds #digitaladvertising

Google appears to be quietly rolling out a new campaign setting called "gross profit optimization," which applies gross profit margins advertisers specify within the Ads platform's conversion settings. seroundtable.com/google-ads-gro… #GoogleAdupdates #digitaladvertising #GoogleAds

Advertisers can now set "page-specific assets" that Google users to create customized creative assets. This has the potential to make ads more effective by improving alignment between creative and context. searchengineland.com/google-ads-pag… #GoogleAdupdates #digitaladvertising #PPCupdates

A nice pre-holiday update from Google! For some advertisers, Chrome will start automatically showing Merchant Center promotions in the address bar. #GoogleShopping #GoogleAds #digitaladvertising seroundtable.com/google-chrome-…

Starting some time next year, advertisers will no longer be able to create new Call Ads, and existing Call Ads will eventually be transitioned to Responsive Search Ads. seroundtable.com/google-ads-to-… #GoogleAds #digitaladvertising #GoogleAdsUpdates

Meta’s Advantage+ Shopping (ASC) campaign is an automated advertising solution designed to help businesses maximize online results by leveraging Meta’s advanced machine learning. Read more! ow.ly/SLnm50UpjUK #digitaladvertising #Metaads #Facebookads #AdvantagePlusShopping

Google is releasing a Customer Match beta on Google Analytics that incorporates first-party data directly in Analytics. This is a more streamlined, automatic approach to Customer Match. searchenginejournal.com/google-rolls-o… #GoogleAds #digitaladvertising #GoogleAdsUpdates

As we step into the New Year, we’re thrilled to share our formalized mission: empowering our team, elevating our clients, and extending our success through annual charitable giving. Read our full mission statement! ow.ly/IH4r50UElhf #digitaladvertising #adagency

Some eagle-eyed Google Search users have spotted a paperclip icon on the search bar, which allows searchers to upload a file and ask a question about it. seroundtable.com/google-search-… #digitaladvertising #GoogleSearch

We are thrilled to announce that ClickToast has earned a Google Premier Partner status for 2025! This means ClickToast is in the top 3% of agencies in the US. #GooglePremierPartner #GoogleAds #digitaladvertisingagency

searchenginejournal.com/google-quietly… "Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget. "

seroundtable.com/google-ads-pma… "Google told me that this continues to provide advertisers with the visibility they are seeking."