“Where have all the chickens gone?” - a fox.

Today we're launching a Public Service Announcement 90 sec film, produced to reduce accidents and deaths from texting while driving. As well as helping save lives, we hope it's a showcase for emotional storytelling. If you agree, please do pass it on bit.ly/2AThLNi

Best of the Best - Market Leader marketingsociety.turtl.co/!xmDnBY Particularly enjoyed Wendy Gordon's article on how Ads that generate the most Fame & Feeling, deliver the greatest profitability

The story behind our 'There's No Next if You Text' ad, told by our very own, screen-gifted stroyteller, Paul Spriggs [give that man his own show!] youtu.be/TqlC4tyeRvQ

System1 Ad Ratings is here. bit.ly/2B1DksM - the creative benchmarking service that predicts the effectiveness of every ad on US or UK TV in over 200 categories. Check it out and start a free trial.

System1 teams up with Beano artist Lew Stringer to create a unique Cannes Lions giveaway downthetubes.net/?p=108027 via John Freeman

Our Director General Finn has been published in the Financial Times with a piece he has written on Facebook's #Libra on.ft.com/2RKuh6C 👈 "If companies continue to betray the trust of consumers...we can only expect regulation to tighten' Read more on the Financial Times

.System1 found out the winners and the losers of the Women's World Cup ads. Read more in Marketing Week 👇

Spot on Tom :) Does that count as an own-goal by the Ad testing agency who must not be named?

Just great to see how the best Market Research helps Charities achieve their important work, making a difference in the World :)

3 amazing CMOs share the client-side realities, when change is needed to raise the creative quality of their advertising and improve it's effeciveness & profitability. lnkd.in/etGsj2v

F**king brilliant :-)

💡Are your #ideas up to the test?💡 Send us 5+ ideas, and we'll: 👥Test your ideas with 500 people 📑Benchmark it against 45,000 other ideas 📊Send you a report with accurate #marketpredictions in 48hrs Find your next winning idea with Test Your Idea bit.ly/3zAr4e5

ESOMAR Council President @kristinluck updates the community on the first 6-months of her Council presidency, focusing on the projects executed to benefit you. bit.ly/3lO5W06

The Four Agreements. A contract that needs your discipline not your signature. - Always keep your word. - Don't take it personally. - Don't make assumptions. - Always do your best.

How to avoid mediocre B2B marketing with Boring2Brave author Mark Choueke — via ⁦Adam Morgan⁩ ⁦Mark Choueke⁩ will be adding this to our office book wish list thechallengerproject.com/blog/mark-chou…

We're looking for a Research Associate to join our Sydney team! Have a passion for psychology, marketing and understanding consumer behaviour? Check out the details here: bit.ly/2jjz1Q6

You can’t make this stuff up. Just left House of Lords & met this fantastic lady Andria Zafirakou who I shared a stage with on Monday at the Houses of Parliament! She is only the worlds best teacher #Newbestie #inspiration #watchthisspace Nick Corston FRSA 🔥🚀 Robin Wight Ideas Foundation

We hope you enjoyed as much as we did the first webinar of the series "How can Qualitative Research support and inform a Non-Profit Organisation’s aims and objectives?". This webcast is now on-demand and can be accessed here: bit.ly/2s3k2OP #NGO #nonprofit #NPO