Mushy website messaging happens to even smart marketers. Why? How?

“Infinite citizen developer theorem” is doomed to fail. Here’s why:eweekuk.com/insights/why-i… #BusinessApplications

Corporate America right now.

Pro tip: when interviewing an expert for an article, ask them what questions *they'd* ask other experts. In the next interview, ask those questions.

Volume is a trap. What if, instead, we all focused on narrative-market fit? Christine Deakers ✨ #contentmarketing fenwick.media/all-blog-posts…

If you're seeing this, it's a micro-interaction

New quarter, new opportunity to nourish your brain with some of the best writing in B2B: lnkd.in/gwVEw8yB Fenwick @rivieraTO #Marginalia #B2Bmarketing

Clicked on every link in this week’s ⁦Fenwick⁩ newsletter. Tons of ideas for finding and curating your own inspiration. ⁦Chris Gillespie⁩ mailchi.mp/b929d44f8f73/l…

*Client approves work instantly*

Dear #remoteworkers. You can either be Godot—forever be waiting for a response—or you can excel at async work. I LOVE working with people who know to: Offer options Explain their rationale Link to context (and grant access) Tell you which they’ll pick unless they hear back

Ha. Knew it. It's a different language.

Signs of a healthy content operation. #contentmarketing #contentops

I’m biased, but spending the absolute minimum possible on graphic design makes no sense when your average sale is $20k+. Your prospect thinks their problem looks and feels bigger than a $20 Upwork project. #contentmarketing #design

If you've ever wondered how Carina does what she does, an inside look next Tuesday

Exclamation points are jazz hands. If jazz hands wouldn’t make sense in-person, the exclamation point is probably not necessary.

Power causes brain damage. That is all. theatlantic.com/magazine/archi…

"Sender beats subject line" — I love this mantra from Fenwick. Word choice matters but people often click on emails or links from people they trust. It reinforces the importance of brand equity and authority that is built over time. h/t Chris Gillespie

Rough job market? Wordroomba got you worried? Sharpen your writing into a competitive advantage

Our last newsletter was brought to you by the crew at Fenwick, a creative studio known for uncommonly clear writing. We've worked with them before, and their writing and storytelling are top-notch. They've developed a writing course that can help you write with greater

Last newsletter was brought to you by Fenwick. They've developed a writing course that can help you write with greater precision in just 24 hrs. Give Think Like A Writer a look — could be the thing that sets you apart. Use code HARLOW25 for $25 off. learn.fenwick.media/p/think-like-a…