A1: Podcasts are highly personal and intimate. We listen to them when we do the dishes and walk the dog. They're a chance to really connect with your audience, even a B2B audience. #ContentChat

A1: One more show I want to recommend: Hacker Chronicles from Tenable. This is actually a narrative show (fiction storytelling from a B2B brand)! If you’re looking for a creative take on B2B podcasts, go listen. #ContentChat

A2: Podcasts can take all different forms, but if you want a show that is HOSTED by one of your thought leaders, look for a host who is: well-informed (to talk freely about the topic), well-connected (to bring in other voices), and comfortable being candid/chatty. #ContentChat

A2: The other big requirements: Enthusiasm and time. Everyone can improve their on-mic skills with practice and coaching, but a podcast host needs to be interested in learning and improving AND have the time and energy to commit to hosting a show. #ContentChat

A3: Podcasts are the chance to start a conversation. Could you bring people together to think through the big challenges and opportunities in their work? The best podcasts start these conversations and create a place for people to connect and discuss. #ContentChat

Q3: We think about "podcasters" as big names/big voices, but some of the best podcast hosts are talented connectors + curators, bringing people and ideas together. #ContentChat

A4: Just creating a podcast isn’t enough to set you apart. There’s a lot of competition, so the key is to make something worth listening to. You can set yourself apart in 2 ways: 1⃣Production value (editing, music, format) and 2⃣Saying something unique. #ContentChat

A4: Push yourself beyond the same boring interview show and think creatively! Audio is full of rich opportunities. Be candid, be authentic, and have the conversations you’d want to hear. #ContentChat

A4: The best podcasts have both high production value and say something new. If you can do BOTH, you’ll win loyal listeners. #ContentChat

A5: Copying other shows. If your industry already has several 30-minute interview shows with industry leaders, try something new! Bring your brand’s unique perspective and your people’s personalities to your show. #ContentChat

A5: The other big mistake in podcasting is ignoring audio quality. If someone is listening to you in Airpods or on their car speaker, they have ZERO tolerance for tinny or crackly audio! Invest in basic microphones 🎤 for everyone whose voice is on the show. #ContentChat

A6: So much interesting content stays trapped in podcast episodes. Find ways to bring it out! Create short clips for social media. Turn episodes into written content on your website. Merge your podcasts with your live events. Keep reimagining your audio content. #ContentChat

A6: I am fascinated by the podcasts that become their own brands with events, books, etc. If you have a great concept that people latch onto, it could go far beyond a podcast feed. #ContentChat

A6: An example of a podcast that has grown into more content: @comecircleround, a kids' storytelling podcast my kids love. They just released a series of books (and book events). Not B2B, but there's a lesson there! #ContentChat

A7: Podcast technology has come a long way, thanks in part to the huge surge in remote work and remote recording. I use @squadcastFM for remote recordings and for editing. #ContentChat

A8: My approach to distributing podcasts is the same as for any other content format: Share the IDEAS, not the fact that you published something. Instead of "we have a new podcast episode," tell people what's inside. Bring out the juicy stuff! #ContentChat