
Counselors Academy
@caprsa
Information and insights from @PRSA Counselors Academy. We are a group of PR agency owners and senior leaders. #CAPRSA
ID: 17216544
http://apps.prsa.org/conferences/counselorsacademy/ 06-11-2008 18:50:31
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Nudge & choice architecture in behavioral #communication: 1) What perceptions, attitudes & behaviors are being affected? 2) What choices do you want the audience to consider? 3) What friction currently exists? Elizabeth Edwards Engagement Science Lab #CAPRSA21 #CAPRSA #cognitiveneuroscience
