Brett Gordon (@brett__gordon) 's Twitter Profile
Brett Gordon

@brett__gordon

Marketing Prof @KelloggSchool, economist, into advertising, pricing, retail, experimentation, causal inference, and Dad of 2b/1g.

ID: 1514325822160658436

linkhttps://www.kellogg.northwestern.edu/faculty/directory/gordon_brett.aspx calendar_today13-04-2022 19:33:10

756 Tweet

1,1K Followers

94 Following

Brett Gordon (@brett__gordon) 's Twitter Profile Photo
Brett Gordon
@brett__gordon

14 days ago

How many consumers should a campaign reach or what budget should be set? Caio Waisman and I present a method for these *intensive margin* ad decisions. πŸ“œ"Multi-cell experiments for marginal treatment effect estimation of digital ads", soon at MngSci. arxiv.org/abs/2302.13857

How many consumers should a campaign reach or what budget should be set? <a href="/CaioWaisman/">Caio Waisman</a> and I present a method for these *intensive margin* ad decisions. πŸ“œ"Multi-cell experiments for marginal treatment effect estimation of digital ads", soon at MngSci. arxiv.org/abs/2302.13857