Bespoke Intel (@bespokeintel) 's Twitter Profile
Bespoke Intel

@bespokeintel

Primary Research For The Buyside.

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ID: 859830595

linkhttps://bespokeintel.com calendar_today03-10-2012 14:55:08

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Among people who used both Google and AI chatbots in the past week, 63% say AI chatbots are better for helping with important life decisions vs 37% for Google. Base: dual users only. Signal: when choices get complex, users prefer tools that synthesize options and trade-offs in

Among people who used both Google and AI chatbots in the past week, 63% say AI chatbots are better for helping with important life decisions vs 37% for Google.

Base: dual users only.

Signal: when choices get complex, users prefer tools that synthesize options and trade-offs in
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At the risk of making folks who have elementary school aged children laugh... we ran a simulation on 600 CVNA listings and 67% of the time, ChatGPT recommended the car as a buy or a strong buy. Tracking this metric will be important as consumers increasingly go to AI for advice.

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ROKU survey tracker signal (Jan ’26): Smart TVs dominate streaming hardware (63.6% vs 37.7% dedicated devices), but Roku still looks like “relevant hardware.” 61.2% of Roku Players are plugged into Smart TVs, and the #1 reason is better app selection / more apps. Not just a

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Another ROKU survey tracker risk signal: TV purchases are heavily price-led. Walmart is the #1 TV purchase retailer (36.1%), and among Walmart buyers the top brand driver is price/deal (63.7%). In “next TV” decisions, price ranks #1 (33.1%) vs software platform #3 (24.3%).