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These are the sites with the greatest % declines in Google SEO visibility between September 4, 2023 and April 22, 2024 (@Sistrix data) Gee, notice anything totally obvious, or is it just me? Sorry to anyone who works on any of these sites, I know a lot of you are seeing this. I

Was Google’s claim of a 45% reduction in unhelpful content incorrect? 🤔 #seo

Great recap of events by @gofishchris. Also noticed techradar/coupons had a jump in positions as a result w/ a change to their disclaimer regarding the oversight of the links indicating they created all coupon content

Why are these tech companies not using all their shiny new AI capabilities to combat spam? I see full-on porn all over X, bot accounts selling me followers daily on IG, fake, AI-generated viral images on FB, spammy text messages, spammy emails, and all types of spam continuing

This is incredible. Super helpful 🙌

The new way of doing SEO 1️⃣ Invest your time and money in creating expert-level content (based on years of experience in your industry) 2️⃣Google steals it and trains its AI 3️⃣ Google answers questions in search (based on the content it stole from you) 4️⃣ People believe the

Building and demonstrating E-E-A-T is something every #SEO should be doubling down on right now. I put together a 90-point checklist to help you audit your site's E-E-A-T. Want to grab a FREE copy? 👉 RT + Like this post 👉 Comment 'Yes' I'll DM it to you. Must be following.

Technical SEO Tip: Chrome's "Coverage" report identifies files with a large amount of unused JavaScript & CSS, showing your most inefficient resources: This is a great tip I remember reading from Britney Muller awhile back. She showcased how you can use Chrome's Coverage report

99% of people in SEO get prompt engineering WRONG! ❌ Most start with a silly style of "Please create a tool that does my job for me", hoping it'll perform some kind of a miracle! If you want it to perform the tasks as well as you, you have to engineer your prompts in a format

This would have been a wild take a decade ago. Today, well…

Google's elephant in the room is the fact they cannot differentiate between types of content, there is no discerning factor to allow them to know that out of 10,000 pages that say almost the same thing one of those is the actual best (expertise and authentic etc.) The system

Huge SEO news: A new Google exploit was discovered that revealed 2,000+ classifiers for click probability, site_quality, consensus + more:

Finding long conversational query data in Google Search Console seroundtable.com/conversational… via Metehan Yesilyurt Vijay Chauhan 📈 David Konitzny

OK so huge news today. I'm launching Nectiv an SEO/GEO agency that helps companies thrive in the AI search era:

Wow - court rules Google must share data with competitors. Looks like they'll be forced to share: 1) Basic Search Index: URLs/first seen/last crawled/spam score/etc. 2) "Glue": uses click data to build SERPs 3) RankEmbed: deep learning to understand semantic meaning Bing,

LLMs do not crawl the web, do not maintain indexes, and do not enforce ranking algorithms at internet scale. They operate as presentation and reasoning layers on top of the classic information retrieval (IR) pipeline. The recent paper Why Language Models Hallucinate (Kalai,

SEO Tip: F5Bot spies on Reddit so you don’t have to. Choose your queries and it will send you automated emails about new threads + posts:

This is so bad - I asked Perplexity about recent SEO/AI news and it responded with a information about a non-existent, made-up algorithm update Perplexity cited two AI-generated articles on digital marketing agency domains that made up information about an algorithm update

It's a strange time to do SEO Many "best practices" no longer work like they once did, and new tactics around AI optimization can be hard to implement or have questionable longevity/ROI At the end of the day, it's important to remember that these systems are designed to reflect