"Best practices" in DTC can be dangerous. Follow them blindly and you’ll hit dead ends or miss major opportunities. “Best” doesn’t really mean “best” here. It means “common”. Here’s how “uncommon practices” have helped us scale beyond $80M

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What’s working for me currently 👇👇 Cost caps + creative load. Cost caps are peak at highest peak creative volume. Aim for more and less “perfection” double down on winning concepts. Goal is to fill campaigns with as many creatives as possible. This gives Meta the most

Our Efficiency Guarantee™️ is BACK! Proxima's latest ConversionIQ tests have been driving the best results we've ever seen. And we want to prove the value to you w/o any risk. Here's the deal: → Run a free 14-day test to see how ConversionIQ compares to your top Meta

Ashvin (CMO of Obvi Super Collagen) said something about Proxima that caught me off guard... His exact words: "We saw the numbers come in, and to our surprise, it was actually something scalable." We were discussing how they tested Proxima audiences against Meta's broad targeting.

Alex is willing to cut people a check for any lost revenue if your test with Proxima doesn’t work out. Who else is doing this? No one.

Are You Falling for “Best Practice Bias” on Paid Social? Many media buyers in 2025 question whether audience targeting still works. The current status quo is to stick to broad or let ASC+ do it's thing... and yes that "can" work but you can also eat cereal with water. But you

95% of the apps we get pitched at Obvi add 0% incremental value to our business. In eCom, the brutal reality is that nearly everybody is out to get a piece of your margin, and if you’re not careful you’ll end up with $0 in take-home profit. We’ve had to learn this the hard

250M+ people shop through Meta every year. Yet, brand’s shops fall short when it comes to converting them. Here’s a 5-step playbook to get your Meta Shop in top shape:

Most networking events feel random. This one won’t. Come join us on Thursday, June 5th, for the Soho Shuffle! 🥐 Come stop by Proxima HQ at 8:30AM for a morning pick-me-up! We partnered with Hello There Collective and Flywheel Strategy to bring some of the brightest minds in

T-2 days till the best Thursday morning of your life: The Soho Breakfast Shuffle! 🥯 In just 48 hours, we're hosting an action-packed workshop and networking at Proxima's Soho HQ in partnership with Kate MacCabe (Flywheel Strategy) and Jesse Rubinstein (Hello There Collective)

Over 100 people applied to join our Soho Breakfast Shuffle event last week. We sadly had to cap it at 30, but I think it's safe to say it was a big success, and we'll be doing many more! We were joined by some of the sharpest people in eCommerce (Warby Parker, Eight Sleep,