In 2014, KFC increased the sale of one of their flagship products by 56% using a super simple psychology hack. They spent weeks working with the team at Ogilvy to crack the code. I’ll teach you how they did it in just 3 minutes:

Step 1 to having a long life is being in a position to have the money and time to do any of this.

Have lore for why things are in your room! Kids love explanations…the weirder the better!

I didn't mean to leave everyone in suspense on my ChatGPT adventure. Apparently, posting a thread is not something X neé Twitter can do anymore and I have to upload them one at a time

Had a fantastic time representing Fukuoka International School at EARCOS discussing the importance of rethinking how we talk about socioeconomics in the classroom #ETC2024 #Economics #IBEcon

Reposting with the right hashtag! We love social media #etc24bangkok

Danny Kahneman One of the things I loved most about Danny was his power of observation, and ability to reason about how we all make decisions. He had a way to describe an element of how we think, that made is so clear and intuitive, that I could not understand how it was

NEW! One-pager from the awesome session by Rachel Ball & LambHeartTea (she/her) at researchED on 'The Scaffolding Effect'. The session was packed with valuable insights and practical strategies from EEF Mary Myatt Margaret Mulholland (mmulholland.bsky.social) InnerDrive RP for a free HQ copy.

Sharpen up Phrases for Call and Response:

The TAG Critique Protocol can be used in any grade or subject! Students and teachers love its simplicity and how it scaffolds the development of essential critique skills. Try it out in your next project, and let us know how it goes! bit.ly/2Vkypui

Using The Station Rotation Model in Math 👉🏻 bit.ly/3OOyBjT #MathClass #MathTeacher #STEM #EdTech #EdChat #EduTwitter #StationRotation