Coffee Cameo! Starbucks receives $11.6MM (so far) of associated brand value (Online news, TV, radio and Social) from the Game of Thrones placement (analysis by ApexMarketingGroup.net) Article by Weston Blasi & Nicole Lyn Pesce marketwatch.com/story/that-gam…

Top Knight! The Bud Knight was kicking it in Boston during the Boston Bruins pregame festivities on@@NBCSports Bud Light

The Intelligent Choice! New Balance & Aimé Leon Dore shirt worn by Kawhi Leonard provided $139k in equivalent brand value in pre-game of Game 1 #NBAFinals Toronto Raptors

During 1st half of #NBAFinals Taco Bell as an official partner of the NBA has had (2) commercials on ABC News their competition Chipotle has given away 8,500 burritos with the unofficial ambush sponsorship during the NBA Finals when the broadcast announcers say "FREE"

$3.97 million: Value, in equivalent advertising time as of 5:30pm ET, garnered by Vitaly Uncensored, an adult site featured on the clothing of streaking model Kinsey Wolanski, according to ApexMarketingGroup.net. Wolansky is girlfriend of YouTuber Vitaly Zdorovetskiy, who owns the site

$348,080: Equivalent ad value for the first half for PagerDuty from man in courtside seat wearing shirt, according to Apex Marketing Group. Man is Zachary Nelson, who sits on the company’s Board of Directors.

The KLAW! Kawhi Leonard sporting the "Kawhi Claw" brand during the #NBAFinals pre-game - providing his eponymous brand with over $238k of equivalent brand value Kawhi Leonard

In Hot Water! Ambush Marketing by sous vide cooking supplier Anova in the 2nd row of #NBAFinals - we found you and so did the Oracle Arena security guard - at least your shirts are still visible

Sponsors (Hyundai, Qatar Airways, Visa, Adidas, Coca-Cola, WANDA) on pitch LED signs are estimated to generate over $27 million worldwide in equivalent brand value during today’s #WWCFinal, according to Apex Marketing Group.

Shoe in! Rose Lavelle scores 2nd U.S. Women's National Soccer Team goal off of her New Balance cleat while wearing a Nike jersey and adidas on the LED pitch sign behind the goal x.com/i/status/11479…

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Timeliness! Odell Beckham Jr provided Richard Mille with over $2.18MM of equivalent brand value, so far, from the media & social buzz around him wearing the $250k+ RM 11-03 McLaren model during today's Cleveland Browns game against the Tennessee Titans

$7,257,365: Equivalent advertising value for Richard Mille, according to Apex Marketing Group, thanks to coverage of his wearing yesterday of the watch, valued at between $160,000 and $190,000.

Peddling smooth Gin! Ryan Reynolds Aviation American Gin ✈️🍸 generated over $3.7 Million (so far) of equivalent brand value for the spirit (analysis of TV, Social Media, digital news), from the gin's commercial spot featuring the actress from the Peloton spot

Table Top! Icelandic Glacial takes over for FIJI Water as the Official "Eco-conscious and Carbon Neutral water sponsor" for the #GoldenGlobes --- @MoetUSA and リンツまじ美味しい Lindor chocolates continue their partnerships

Baltimore Flavor! Jimmy’s Famous Seafood received over $817k equivalent brand value during the Baltimore Ravens Tennessee Titans playoff game on NFL on CBS 🏈 #titansvsravens

Since 1987, the Gatorade bath at the Super Bowl has provided more than $20M in equivalent ad exposure for the sports drink brand, per Apex Marketing Group. A look at the tradition and its origins foxbusiness.com/sports/super-b…

Top Nut! Mr. Peanut #SuperBowlLIV spot and viral exposure generates over $13MM of equivalent brand value in just 2 days nbcnews.com/news/us-news/m… (by Claire Atkinson - Subscribe to The Media Mix)

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Mountain Top! Coors Light generates $3,859,519 of equivalent brand value (so far), from its $125 worth of beer donated to 93-year-old, Olive Veronesi (media exposure from: TV, Radio, Social Media & Digital/Online News)